The Death of a Salesman21 Feb 2024

Advocates or Spammers?

Employee Advocacy or Corporate Spam?

There is a fine balance to be had regarding Employee Advocacy.

In this episode, I am joined by the brilliant Andrew Seel, the CEO of Togethr.

Andrew was been using the internet since the AOL days of CD-Roms and this started his career to where he finds himself today.

His mantra "At the heart of this is a belief that ultimately your people are your brand and that a shared purpose - which you act on and talk about - will set your brand apart in the modern world."

Andrew and I chat talk through :

What is Employee Advocacy today?

Should Everyone in the organisation be part of the programme?

Do you need a technology platform to support it?

Data, Metrics, Tracking & Success.

How do you help people overcome "Imposter Syndrome"?

Corporate vs The Personal

The Rise of Community Voices in organisations.

And, of course, Generative AI.

To learn more about how Andrew and his team can help you launch your Employee Advocacy programmes, connect with him here >>> (6) Andrew Seel | LinkedIn

Or visit Togethr to access resources and more to help you get started.

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