414: Jonah Berger | How to Change Anyone's Mind

414: Jonah Berger | How to Change Anyone's Mind

Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.

What We Discuss with Jonah Berger:
  • How the ingrained anti-persuasion radar we all possess makes it harder for us to follow even the best advice.
  • Why providing someone with a "menu" of options is a far more effective method of persuasion than giving them a single option.
  • While pushing works well when we want to move furniture, we're better off identifying obstacles and removing them when we want to guide another person in a certain direction.
  • How effective advertising overcomes our anti-persuasion radar and gets us invested in the idea of buying products.
  • Why most anti-smoking campaigns have an effect opposite of their intentions, and how a Thai campaign cleverly adopted a tactic that actually worked.
  • And much more...

Full show notes and resources can be found here: jordanharbinger.com/414

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Episoder(1304)

23: The College Guide to Surviving Mean Girls | Feedback Friday

23: The College Guide to Surviving Mean Girls | Feedback Friday

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22: How to Stop Comparing Yourself to Other People | Deep Dive

22: How to Stop Comparing Yourself to Other People | Deep Dive

Gabriel Mizrahi (@GabeMizrahi) joins us for this deep dive into why we all compare ourselves with other people, the pros and cons that arise from this, and what we can do to filter out the unhealthy c...

29 Mar 201847min

21: Benjamin Hardy | What to Do When Willpower Doesn't Work

21: Benjamin Hardy | What to Do When Willpower Doesn't Work

Benjamin Hardy (@BenjaminPHardy) has been the number one writer on Medium since 2015, is nearing the completion of his PhD in organizational psychology, and is the author of Willpower Doesn't Work: Di...

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20: There But for the Grace of Cryptocurrency Go I | Feedback Friday

20: There But for the Grace of Cryptocurrency Go I | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

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19: Denise Shull | How to Turn Bad Emotions into Good Decisions

19: Denise Shull | How to Turn Bad Emotions into Good Decisions

Denise Shull (@DeniseKShull) is a performance architect, ReThink Group founder, and author of Market Mind Games: A Radical Psychology of Investing, Trading and Risk, considered the Rosetta Stone of tr...

22 Mar 20181h 2min

18: Gretchen Rubin | Four Tendencies: The Framework for a Better Life

18: Gretchen Rubin | Four Tendencies: The Framework for a Better Life

Gretchen Rubin (@gretchenrubin) is a former lawyer turned podcaster and best-selling author. Her latest book is The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your...

20 Mar 20181h 9min

17: Striking up First Conversations with the Last in Line | Feedback Friday

17: Striking up First Conversations with the Last in Line | Feedback Friday

Jordan (@JordanHarbinger) and Jason (@jpdef) are back to banter every week and take your comments and questions for Feedback Friday on The Jordan Harbinger Show! If you want us to answer your question...

16 Mar 201834min

16: Tali Sharot | Unpacking the Science of the Influential Mind

16: Tali Sharot | Unpacking the Science of the Influential Mind

Tali Sharot (@affectivebrain) is an associate professor of cognitive neuroscience, the founder and director of the Affective Brain Lab at University College London, and author of The Influential Mind:...

15 Mar 20181h 7min

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