Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, moving away from the “content center of excellence” approach present in so many large organizations. He also shares some thoughts on content marketing in general—what’s working and what isn’t.

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Episoder(69)

Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired in...

15 Feb 202234min

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers. They know how complex content can be and have experience untangling the mess. Cruce brings his wis...

23 Nov 202132min

Episode 43: Vidhika Bansal, Intuit  - Intentional language for better experiences

Episode 43: Vidhika Bansal, Intuit - Intentional language for better experiences

The language we choose is an important part of the user experiences we create. Vidhika Bansal, UX Manager at Intuit cares deeply about language for the audience and also when communicating internally....

12 Okt 202125min

Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design

Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design

Establishing and growing a content design practice requires strong leadership and teamwork. Chelsea Larsson shares how she has grown such a practice at Zendesk and offers some tactics to help advocate...

28 Sep 202132min

Episode 41: Tenessa Gemelke, Brain Traffic  - Tips for delivering a stellar talk proposal

Episode 41: Tenessa Gemelke, Brain Traffic - Tips for delivering a stellar talk proposal

As Program Manager at Brain Traffic, Tenessa Gemelke has reviewed thousands of conference talk proposals. In this episode of the Content Strategy Podcast, Tenessa offers her top tips for what to talk ...

14 Sep 202131min

Episode 40: Gord Roberts, Bank of Canada  - Governance, collaboration and good practices

Episode 40: Gord Roberts, Bank of Canada - Governance, collaboration and good practices

Gord Roberts loves website content strategy and instilling good practices for successful collaboration on content. As Manager of Web Content Strategy at the Bank of Canada, Gord shares his thoughts on...

31 Aug 202133min

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shar...

17 Aug 202128min

Episode 38: Preston So, Oracle - Designing usable voice content

Episode 38: Preston So, Oracle - Designing usable voice content

Preston So shares his thoughts and advice for new ways of delivering content. He offers examples and insights into omni-channel content audits, thinking about audiences holistically and techniques for...

3 Aug 202136min

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