Does Mass Culture Still Matter? And How Snoop Dogg Mastered Commerce, with Frank Cooper

Does Mass Culture Still Matter? And How Snoop Dogg Mastered Commerce, with Frank Cooper

In this moment of media fragmentation and the rise of niche communities, are there still ways to reach mass audiences? This week, Ben and Max bring on legendary marketing executive, Frank Cooper, who’s always been at the center of big cultural shifts from his time at Def Jam in the 90s, AOL in the 2000s, and BuzzFeed in the 2010s. Throughout his career, he’s also been seen as the culture translator for big corporations, as the CMO at PepsiCo and the CMO of Visa. They talk about Frank’s unique career, who and what he thinks still moves people in mass — like Post Malone at the Louvre — and what he makes of this particular moment in the culture. He also shares stories from his time working in hip hop, what he’s learned from LL Cool J, and how Snoop Dogg became the world’s most marketable star. Also: if you have feedback for the show and want to participate in a casual focus group, please email Ben at ben.smith@semafor.com. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us mixedsignals@semafor.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(110)

Reddit CEO Steve Huffman on LLMs, fighting the bots, and why it’s good that you can't get famous on Reddit

Reddit CEO Steve Huffman on LLMs, fighting the bots, and why it’s good that you can't get famous on Reddit

Reddit co-founder and CEO Steve Huffman joins Mixed Signals during the platform's 21st birthday to talk about what it means to be the internet's anti-social media hub. Max and Ben ask Steve how Reddit...

3 Jul 44min

Alex Cooper on flipping "Call Her Daddy" into a media business and entering the creative agency space

Alex Cooper on flipping "Call Her Daddy" into a media business and entering the creative agency space

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Un...

26 Jun 40min

David Droga on being “the last Don Draper,” AI’s impact on creativity, and why the boldest ads are the easiest sells

David Droga on being “the last Don Draper,” AI’s impact on creativity, and why the boldest ads are the easiest sells

David Droga is the vice chair of Accenture Song and the most decorated creative in Cannes Lions history. He joins Mixed Signals to talk about what it actually takes to sell a CMO on a bold idea (and w...

19 Jun 50min

Eli Pariser on the end of the feed and how AI will change your morning routine

Eli Pariser on the end of the feed and how AI will change your morning routine

New_Public co-director and coiner of the "filter bubble," Eli Pariser, joins Mixed Signals to walk through his new report on what news consumption looks like when AI takes over. Max and Ben ask Eli ho...

12 Jun 50min

The “Popcast” hosts on interviewing Taylor Swift, killing the written review, and whether literacy is over

The “Popcast” hosts on interviewing Taylor Swift, killing the written review, and whether literacy is over

The hosts of The New York Times’ Popcast show join Mixed Signals to talk about how a two-decade-old music podcast became one of the most coveted interview slots in music — landing Taylor Swift, A$AP R...

5 Jun 59min

Bret Baier on golfing with Trump, his 2028 predictions, and making the case for civility

Bret Baier on golfing with Trump, his 2028 predictions, and making the case for civility

Fox News' Special Report host Bret Baier joins Mixed Signals to talk about what it's like to sit at the center of American political media. Max and Ben ask Bret how he navigates tough questions while ...

29 Mai 42min

Audie Cornish & Ari Shapiro’s journey from radio to podcasts — and what amateurs can learn from pros

Audie Cornish & Ari Shapiro’s journey from radio to podcasts — and what amateurs can learn from pros

Audie Cornish and Ari Shapiro spent years together in the buttoned-up, professional audio journalism world of NPR co-hosting All Things Considered. Now, they’re reuniting at CNN for something very dif...

22 Mai 46min

Joe Weisenthal on the business of business media and why AI won’t replace podcasters

Joe Weisenthal on the business of business media and why AI won’t replace podcasters

A note from Ben: We'll be back on Friday with our regularly scheduled episode of Mixed Signals, but I wanted to drop into your feed this week with an interview I think you'll like from another Semafo...

19 Mai 42min

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