Beyond the Noise - the PRWeek podcast30 Jul 2025

New PRCA chief reveals top priorities

Sarah Waddington, the new chief executive of the PRCA, discusses her plans for the trade body in the latest episode of PRWeek’s Beyond the Noise podcast. Waddington speaks to PRWeek UK editor John Harrington after moving to the chief executive role earlier this month, following six months as interim CEO.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Waddington talks about the background to her involvement in the PRCA and how the trade body has fared in the recent “challenging market”. This includes how membership has shifted, with agencies that left in 2022 returning to the fold.

The CEO discusses her plans for the organisation, including introducing a professional management standards scheme, ‘pushing out’ more beyond London, producing an updated Public Affairs Code, and promoting DEI in the industry.

She discusses plans to help members adapt further to the AI age – and reveals whether she’s an AI pessimist or optimist. Waddington also gives her take on the general state of client/agency relationships and how the PRCA could help. And she updates on how members are coping with fees.

As PRWeek earlier reported, Waddington said the PRCA is conducting a review of its global operations that could result in partnerships with other professional associations or a withdrawal from some regions. She also gave details of recent redundancies at the trade body.

Hosted on Acast. See acast.com/privacy for more information.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(269)

Good Housekeeping: ‘We’re not turning our journalists into influencers’

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek ...

26 Aug 56min

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’

PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and ...

20 Aug 33min

What’s going on in travel PR? Two experts throw new light on a transforming discipline

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now fo...

13 Aug 39min

FleishmanHillard UK chief: agencies must transform commercially

FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.Beyond the Noise looks at some of the b...

6 Aug 39min

‘I blacklisted a rude journo – am I the PR a***hole?’

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast. In each episode of AITPRA, PRWeek will read out your anonymous confessions and...

30 Jul 37min

The biggest risks facing corporate affairs – PRWeek/In.Comms podcast, with BT and Deloitte

How has corporate affairs been changing, and what’s the future for the function? A new podcast from PRWeek and In.Comms takes a look.Our guests this week are Mark Hutcheon, a director in Deloitte who ...

23 Jul 53min

Golin Ketchum UK chief: ‘the work starts now’

How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek’s latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond ...

16 Jul 33min

Should PR ditch phone calls? Gen-Z pros debate

A pair of young PR stars are guests on this week’s Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications...

8 Jul 35min