You Beauty31 Jul 2025

Style Inspo: Lucinda Pikkat On What Makes Brands 'Cool' - Part 2

In this weeks second part fashion drop, our deep dive with trend forecasting genius Lucinda Pikkat, we get into how to actually discover those underground labels before everyone else does. Turns out Lucinda's secret weapon is diving into specific "categories" each week—right now she's obsessing over surf culture and spotting opportunities for Australian surf brands.

We unpack whether coolness can be manufactured, with Lucinda breaking down the New Balance phenomenon—how Ryan Gosling literally threw them off a balcony in "Crazy Stupid Love" for being uncool, only for them to become fashion-girl essentials years later.

Plus, discover Lucinda's "Country Club chic" style secrets and the top bougie and budget brand picks that deserve your attention.

Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au

EVERYTHING MENTIONED:

Lucinda's Budget: Way Back Wear Depop

Leigh's Budget: Devyn Sequin Midi Skirt Lace

Lucinda's Boujee: Grace Wales Bonner x Adidas Collection, RE/DONE

Leigh's Boujee: JW PEI Bags

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Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

CREDITS:

Host: Leigh Campbell

Guest: Lucinda Pikkat

Producer: Mollie Harwood & Ella Maitland

Audio Producer: Lu Hill

Video Producer: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

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