The PR Week: 7.31.2025 - Cheryl Overton, Cheryl Overton Communications
The PR Week31 Jul 2025

The PR Week: 7.31.2025 - Cheryl Overton, Cheryl Overton Communications

The latest guest on The PR Week podcast is Cheryl Overton, founder of Cheryl Overton Communications and an alum of agencies including Egami Group, Zeno Group, PMK*BNC and Edelman.

She talks about the growing appreciation for earned media and its versatility, why brands are wise to focus on consumers over the age of 50 and the changing nature of DEI at corporations.

Overton also discusses the biggest marketing and communications news of the week, from more personnel changes at Edelman, Astronomer’s celebrity response to its corporate crisis, American Eagle’s controversial jeans campaign and much more.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(388)

The PR Week: 7.23.2026 - Taj Reid, Burson

The PR Week: 7.23.2026 - Taj Reid, Burson

In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case...

23 Jul 0s

The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect

The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect

The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect. Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, e...

16 Jul 18min

The PR Week, 7.9.2026: Kevin Dulaney, SourceCode Communications

The PR Week, 7.9.2026: Kevin Dulaney, SourceCode Communications

The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI.  He talks all about AI — from where...

9 Jul 30min

The PR Week: 7.2.2026 - Joe Paluska, Commonwealth Fusion Systems

The PR Week: 7.2.2026 - Joe Paluska, Commonwealth Fusion Systems

The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people’s everyday lives.  Joe Paluska is chief marketing officer of Commonwealth Fusion System...

2 Jul 41min

Influence takes center stage, a podcast sponsored by Omnicom Public Relations

Influence takes center stage, a podcast sponsored by Omnicom Public Relations

“PR is no longer that last mile. We’re the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was ev...

30 Jun 16min

From side hustle to system: What the creator economy's maturation means for brands, a podcast sponsored by Hunter

From side hustle to system: What the creator economy's maturation means for brands, a podcast sponsored by Hunter

Influencer marketing has officially grown up. What was once a fragmented landscape of one-off deals and experimental budgets has evolved into a sophisticated marketing channel defined by rising creato...

29 Jun 11min

The Ripple effect: From story to movement, a podcast sponsored by Chandler Chicco Agency

The Ripple effect: From story to movement, a podcast sponsored by Chandler Chicco Agency

When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency c...

25 Jun 26min

The PR Week: 6.25.2026 - Cannes Lions special

The PR Week: 6.25.2026 - Cannes Lions special

PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subs...

25 Jun 38min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
fotballpodden-2
aftenpodden-usa
stopp-verden
popradet
rss-gukild-johaug
hanna-de-heldige
det-store-bildet
dine-penger-pengeradet
rss-ness
nokon-ma-ga
lydartikler-fra-aftenposten
bt-dokumentar-2
aftenbla-bla
e24-podden
unitedno
rss-penger-polser-og-politikk
rss-utenrikskomiteen-med-bogen-og-grasvik