Between Two Fermenters22 Jul 2025

Catherine Oppedisano – Always on the Rise

In this episode of Between Two Fermenters, host Troy Burtch is joined by the dynamic Catherine Oppedisano, VP of Marketing at Steam Whistle Brewing. From a memorable one-night shift with Great Lakes Brewery in 2012 to spearheading major brand revivals across Ontario’s craft beer landscape, Catherine shares her inspiring journey through the industry.

Catherine reflects on her early beer days, her pivotal introductory role in beer at Flying Monkeys, educational years at Mill Street, the huge growth experienced at Collective Arts, and now the fun she’s having at Steam Whistle. She dives into lessons learned while navigating takeovers, driving innovation, creating memorable campaigns, and leading one of the country's most recognizable beer brands back to its roots.

Get ready for a fun, fast-paced conversation full of branding gold, beer nostalgia, and candid insights from one of Ontario’s most respected marketing minds.

Some highlights in this episode:

Getting her start at Great Lakes and learning to “figure it out” on the go
The influence of creative mentors and DIY design roots
Reinventing Steam Whistle’s brand while respecting its legacy
Why brand consistency is more powerful than perfection
Navigating the intersection of marketing, creativity, and strategy

Thank you for tuning into the #BetweenTwoFermenters podcast. Please take a moment to give us a rating and review on whichever platform you get your podcasts at and be sure to follow GreatLakesBeer on all social channels. greatlakesbeer.com. Supporting local never tasted soooo good!

Hosted by Troy Burtch, Between Two Fermenters, a podcast brought to you by Toronto's Great Lakes Brewery where craft beer and conversation collide - straight from the tanks to your ears.

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Episoder(73)

Catherine Oppedisano

From the Between Two Fermenters Archives, one of our favourites....In this episode of Between Two Fermenters, host Troy Burtch is joined by the dynamic Catherine Oppedisano, VP of Marketing at Steam W...

25 Aug 1h 12min

Ron Keefe

From the Between Two Fermenters Archives, one of our favourites....On this episode of Between Two Fermenters, Troy Burtch is joined by someone who’s had a profound impact on his life – a mentor, pione...

18 Aug 1h 25min

Luc Lafontaine

From the Between Two Fermenters Archives, one of our favourites....“My beers are the portfolio of my life.” In this episode, we’re thrilled to welcome Luc ‘Bim’ Lafontaine, the mastermind behind Godsp...

11 Aug 1h 16min

Summer Beer Break

Between Two Fermenters is taking a little summer break. We're taking the month of August off... you could say we've gone drinking... hitting up our favourite pubs around the province.While we're takin...

7 Aug 3min

Carl Pratt – Riding the Waves, Beaches Brewing

Not every brewery closure is a eulogy. Sometimes it's just a brief intermission... but rarely. Troy sits down with Carl Pratt, Co-Founder and brewer behind Beaches Brewing Co, the brewery that spent o...

14 Jul 1h 17min

Erica McOustra, Perfecting Pilsner

In a province obsessed with what's new, Erica McOustra has spent her career perfecting what already exists - and that's a much harder job than it sounds.Troy sits down with Erica McOustra, Brewmaster ...

30 Jun 1h 31min

Andrew Oland, Mr. Moosehead

Most people in the beer business talk about legacy. Andrew Oland actually carries it. As the sixth-generation President and CEO of Moosehead Breweries - Canada's last major brewery still owned by Cana...

16 Jun 1h 39min

Matt Tompkins & Adam Shier, True History Brewing

Some places earn their reputation one pint at a time, and True History Brewing on St. Clair West (Toronto) is exactly that kind of place. Co-founders Matt Tompkins and Adam Shier have quietly built on...

9 Jun 1h 40min