417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

417: Why Going Off-Script Led to a Billionaire Business with Jamie Kern Lima of IT Cosmetics

Jamie Kern Lima spent 2 years pitching QVC for a segment to promote her business, IT Cosmetics. She was about to go bankrupt when she finally got her shot on the network. But moments before going on air, she went off-script. The decision changed her business and the beauty industry forever. Jamie built IT Cosmetics into a multi-billion dollar empire centered on authenticity before it was a buzzword. She became the first woman CEO in L’Oréal’s history and has written a book, Believe IT: How to Go From Underestimated to Unstoppable, about her incredible journey from the brink of bankruptcy to billionaire CEO. Listen to Nathan and Jamie discuss: Creating IT Cosmetics as a solution for her skin condition rosacea Sketching out a business plan while on her honeymoon How to dig deep into your “why” Creating a brand around an approachable beauty image Going off-script on her first QVC segment The importance of her authenticity as a spokesperson Transition planning and selling to L’Oréal And more female founder inspiration… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Episoder(611)

92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib

92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib

One of the greatest misconceptions you'll encounter in the startup world is the one about age. You'll hear would-be entrepreneurs constantly telling themselves that they're too young, or that they're ...

18 Mai 201659min

91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

As the dominance of technology keeps on gaining steam, some non-techy, would-be entrepreneurs are made to feel discouraged. How can they compete with all the slick coders starting businesses in this v...

10 Mai 201658min

90: Bootstrapping Vs Raising Capital with Ankur Nagpal of Teachable

90: Bootstrapping Vs Raising Capital with Ankur Nagpal of Teachable

The closest thing Ankur Nagpal has ever had to a job was a summer internship at Amazon when he was 18. Ever since then, he's been his own boss at companies that he's built. Outside of that brief fling...

3 Mai 201656min

89: The Power of Vulnerability as an Entrepreneur with Brene Brown

89: The Power of Vulnerability as an Entrepreneur with Brene Brown

Brene Brown was a meandering youth in her 20s, doing more traveling and bartending than she was building a business or focusing on school. As a result, she didn't graduate college until she was 30. No...

27 Apr 201629min

88: How 5x Founder David Cancel Builds & Sells Companies at Record Speeds - Founder of Drift

88: How 5x Founder David Cancel Builds & Sells Companies at Record Speeds - Founder of Drift

As the son of hardworking immigrants, David Cancel saw his parents working seven days a week to support their family. As an adult, he realized that not all people worked the way his parents did, which...

20 Apr 201647min

87: What it Takes to Sell Your Company to Amazon for $970m with Justin Kan from Twitch.tv

87: What it Takes to Sell Your Company to Amazon for $970m with Justin Kan from Twitch.tv

Justin Kan doesn’t come off as the type who lives for the spotlight. Which is funny, because at one point he live-streamed his life, 24/7 for the whole world to see, for months. That may seem like an ...

14 Apr 201635min

86: The Secret on How Triple Your Leads, and Close 90% of Sales with Gary Tramer of LeadChat

86: The Secret on How Triple Your Leads, and Close 90% of Sales with Gary Tramer of LeadChat

From a very young age, it was clear that selling was encoded in Gary Tramer’s DNA. His aptitude for sales emerged early when he was a scrappy little kid riding his bike around the neighborhood with hi...

7 Apr 201649min

85: Creating a $100m+ Marketplace that Dominates Your Industry with Martin Hosking of Redbubble

85: Creating a $100m+ Marketplace that Dominates Your Industry with Martin Hosking of Redbubble

“Lean Startup” has become a popular concept in the world of entrepreneurship. All founders and founders-to-be have phrases like “pivot” and “fail fast” on the tips of their tongues. But for Martin Hos...

29 Mar 201645min

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