Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea

Tea Time: Using Restaurants as a Paid Sampling Program for DTC With Jennifer Commins of Pluck Tea

Jennifer Commins, founder of Pluck Tea and certified tea sommelier, shares her journey launching and growing her premium, eco-friendly tea business. This is a must-listen for tea lovers as she explores: the journey of tea from leaf to cupthe health benefits of matcha, and why it's different than other teaone surprising truth about tea most people don't believeusing restaurants as a paid-sampling program to grow DTC saleshow Shopify saved her business during the COVID-19 pandemicone gam...

Episoder(22)

How Smearcase Is Building a New Kind of Ice Cream Brand with Joe Rotondo

How Smearcase Is Building a New Kind of Ice Cream Brand with Joe Rotondo

Launching a food brand is never easy — but creating an entirely new category like frozen cottage cheese ice cream? That’s a different level of bold. In this episode of Shopify Happy Hour, Dan sits dow...

25 Mar 30min

From Family Farm to Grocery Aisles: How Lottie’s Meats Is Elevating the Pork Category

From Family Farm to Grocery Aisles: How Lottie’s Meats Is Elevating the Pork Category

Launching a CPG brand is always a grind — but reinventing pork sausage with chef-crafted recipes, premium cuts, and a sixth-generation family farm story? That’s a whole new challenge. In this episode ...

10 Des 202544min

Launching a Non-Alcoholic Beer Brand on Shopify: Lessons from Go Brewing

Launching a Non-Alcoholic Beer Brand on Shopify: Lessons from Go Brewing

Launching a consumer brand is never easy — but launching a brewery without alcohol? That’s a whole new challenge. In this episode of Shopify Happy Hour, I sit down with Joe Chura, founder of Go Brewin...

16 Aug 202549min

Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category

Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category

In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessib...

10 Jul 202529min

Managing 45+ Shopify Stores with Dov Quint of OpenStore

Managing 45+ Shopify Stores with Dov Quint of OpenStore

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins? In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, t...

19 Mai 202551min

From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods

From Gut Issues to Product Innovation: Xeba Zareie’s CPG Journey with Preme Foods

In this episode of Shopify Happy Hour, we sit down with Xeba Zareie—founder of Preme Foods, a wellness-driven CPG brand helping people with chronic illness and sensitive stomachs enjoy indulgent nutri...

25 Apr 202524min

Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce

Ronnie Teja on Building Branzio Watches, Burnout, and the Power of A.I. for E-Commerce

In this episode of Shopify Happy Hour, Dan sits down with Ronnie Teja, founder of Branzio Watches, to unpack his inspiring journey from picking blueberries as a new immigrant to building a global watc...

11 Apr 202548min

Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted

Wine, Wellness and Marketing with Nishal Kumar of No Days Wasted

In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the p...

3 Apr 202542min

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