How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann

How Apple Upended Digital Advertising — With Orchid Bertelsen and David Herrmann

Orchid Bertelsen and David Herrmann are two senior advertising professionals who’ve watched Apple’s anti-tracking changes upend the digital ad industry from the ground. They join Big Technology Podcast to discuss how what Apple’s “ask not to track” notification actually works, how it’s changed the way advertisers do business, how small businesses have felt the impact, and which platforms it's empowered at Facebook’s expense. Stay tuned for the second half where we discuss how Apple, TikTok, and Amazon’s businesses have changed thanks to this massive, underrated power move. This week's direct-to-consumer article: “A Reckoning.” The Direct To Consumer Craze Is Slamming Into Reality. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(513)

The Pentagon's AI Plan + Behind the Anthropic Fight — With Under Secretary of War Emil Michael

The Pentagon's AI Plan + Behind the Anthropic Fight — With Under Secretary of War Emil Michael

Emil Michael is the Under Secretary of War for Research and Engineering at the Pentagon. Michael joins Big Technology to discuss how AI is transforming the Department of War, from targeting systems to...

15 Apr 59min

Anthropic’s Mythos Dilemma, Violence Against AI, Tokenmaxxing at Meta

Anthropic’s Mythos Dilemma, Violence Against AI, Tokenmaxxing at Meta

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Anthropic's new Mythos preview 2) Is Mythos marketing or a legit breakthrough? 3) The Mythos sandwich gu...

10 Apr 1h 1min

OpenAI vs. Anthropic's Direct Faceoff + Future of Agents — With Aaron Levie

OpenAI vs. Anthropic's Direct Faceoff + Future of Agents — With Aaron Levie

Aaron Levie is the CEO of Box . Levie joins Big Technology to discuss the battle between OpenAI and Anthropic as their product roadmaps converge around coding, enterprise, and AI agents. Tune in to he...

8 Apr 58min

More OpenAI Executive Drama, Is Siri Seriously Broken?, Meta’s Elusive Next Hit

More OpenAI Executive Drama, Is Siri Seriously Broken?, Meta’s Elusive Next Hit

M.G. Siegler of Spyglass is back for our monthly tech news discussion. Siegler joins us to discuss latest turmoil inside OpenAI, what the reported tension between CEO Sam Altman and CFO Sarah Friar sa...

6 Apr 1h 5min

OpenAI buys TBPN, SpaceX’s $2 Trillion IPO?, Iran Disables Amazon Infrastructure

OpenAI buys TBPN, SpaceX’s $2 Trillion IPO?, Iran Disables Amazon Infrastructure

Liz Hoffman of Semafor joins us for our weekly discussion of the latest tech news. We cover: 1) Why OpenAI bought TBPN 2) The best possible explanation for why OpenAI did it 3) Does the deal really ac...

4 Apr 54min

OpenAI President Greg Brockman: AI Self-Improvement, The Superapp Bet, Path To AGI, Scaling Compute

OpenAI President Greg Brockman: AI Self-Improvement, The Superapp Bet, Path To AGI, Scaling Compute

Greg Brockman is the President and co-founder of OpenAI. Brockman joins Big Technology to discuss OpenAI’s product strategy, the rise of its coming super app, and why he believes AI is entering a new ...

1 Apr 1h 14min

Why OpenAI Killed Sora, Did Apple Just Save Siri?, Meta’s Big Loss

Why OpenAI Killed Sora, Did Apple Just Save Siri?, Meta’s Big Loss

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Why AI-video didn't take off 2) Who wins now that OpenAI is shutting down Sora 3) The real reason OpenAI...

28 Mar 1h 3min

Senator Mark Warner: Nobody’s Ready for What AI Could Do To Us

Senator Mark Warner: Nobody’s Ready for What AI Could Do To Us

U.S. Senator Mark Warner is a three-term Virginia senator and vice chair of the Senate Intelligence Committee. Senator Warner joins Big Technology to discuss whether Washington is prepared for the eco...

25 Mar 48min

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