A thought-provoking conversation with Jason Scherr, Think Coffee

In today’s episode, we're speaking with Jason Scherr, Founder and CEO of Think Coffee - a pioneering specialty coffee business based in New York City.

Jason began his career in law before pivoting into hospitality, driven by a desire to build something more creative and community-focused. That vision led to the opening of Think Coffee in 2006 - a coffee business focussed on ethical sourcing and social impact. Nearly two decades on, Think Coffee operates 11 locations across New York and has been roasting in-house since 2017.

In this conversation, Jason reflects on the evolution of New York’s specialty coffee scene post-pandemic, and shares his hope for a return to more in-store, face-to-face coffee connections. He also speaks candidly about the challenges of doing business ethically - and why Think Coffee remains committed to transparency and high standards, even when it’s not the easiest path to take

Credits music: Glimpses by Fox Jackson in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show

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