How your brain can reveal what you buy

The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode o...

25 Nov 202422min

In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.  Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb ...

18 Nov 202428min

I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...

11 Nov 202422min

Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...

4 Nov 202431min

What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...

28 Okt 202432min

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate wh...

21 Okt 202439min

I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on N...

14 Okt 202437min

This advice has changed the way I work.  Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one stud...

7 Okt 202431min