How your brain can reveal what you buy
Nudge4 Aug 2025

How your brain can reveal what you buy

Paul Zak can predict what customers buy without speaking to them. He’s even able to boost charitable donations by spraying a donor with hormones. Find out how in today’s episode of Nudge. --- Read Paul’s book Immersion: https://shorturl.at/YcYxu Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today’s sources: Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61. Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.

Episoder(281)

The persuasive power of profanity

The persuasive power of profanity

Warning. This episode contains explicit language.  In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or...

27 Mai 202425min

The speech that put a man on the moon

The speech that put a man on the moon

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax ...

20 Mai 202426min

“Don’t be fooled by this sales trick” Chris Voss

“Don’t be fooled by this sales trick” Chris Voss

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.bla...

13 Mai 202427min

FBI hostage negotiator shares his worst mistakes

FBI hostage negotiator shares his worst mistakes

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.  Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: ht...

6 Mai 202425min

10 pricing tips from 10 pricing experts

10 pricing tips from 10 pricing experts

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universi...

29 Apr 202417min

“It's How McDonald’s Make Men Binge” Rory Sutherland

“It's How McDonald’s Make Men Binge” Rory Sutherland

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking  How to double McDonald’s orders  Ways to make Londoners recycle  Why pensions schemes are broken  How to m...

22 Apr 202432min

6 scientifically-proven persuasion techniques

6 scientifically-proven persuasion techniques

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course R...

15 Apr 202418min

The overlooked secret to better writing

The overlooked secret to better writing

I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list...

8 Apr 202421min

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