192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

We can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?

In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?

To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.

Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt’s leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company’s mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Landmark Project

Website: https://thelandmarkproject.com/

Instagram: https://www.instagram.com/thelandmarkproject

LinkedIn: https://www.linkedin.com/company/the-landmark-project/

TikTok: https://www.tiktok.com/@thelandmarkproject

Facebook: https://www.facebook.com/landmarkproject

Episoder(285)

Hiatus

Hiatus

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204. Our Thoughts on the 2025 Outdoor Media Summit with Tarin O'Donnell

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For decades, the outdoor industry has celebrated innovation through synthetics—lighter, stronger, and more technical fabrics made from petroleum-based materials. But as we grapple with the environment...

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Mike Lee's New Public Lands Proposals ft. Neal Clark, Over 500 New Oil & Gas Permits this Month, and Alaska's Fight for the Arctic - Public Lands News (Oct 27 - 31)

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202. Road Salt Threatens Our Freshwater Future with Brendan Wiltse

Depending on where you live, if you’ve ever driven a snowy mountain road or parked your car after a winter storm, you’ve probably seen that familiar crust of salt left behind. It’s easy to think of ro...

27 Okt 202519min

The Systematic Dismantling of 245 Million Acres of Public Lands with the Conservation Lands Foundation - Public Lands News (Oct 20 - 24)

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After a week off from our public lands news round-up, we are back with more updates as attacks on public lands continue despite the government shutdown. The government shutdown has many impacts on our...

24 Okt 202519min

201. What the Shutdown Really Means for our National Parks and Gateway Communities

201. What the Shutdown Really Means for our National Parks and Gateway Communities

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