Dollar Shave Club for Couches Shows Upside in Asking "Why Are Things Sold The Way They Are?"
Here’s the most exciting question to ask today: “Why is this thing sold this way?” The answer will reveal all sorts of business opportunities, and startups who asked this question have gone on to disr...
13 Nov 201718min
When You Try Making "Something For Everyone," You Attract Nobody
You want customers to love your product, of course. But what happens when they don’t? The simple answer: You have to make a change -- and it won’t be easy. Today we follow the story of Grayl, a compan...
6 Nov 201719min
From A Garage To Its Own Warehouse, How Boxed Grew Fast
How do you scale when your business depends on it? Chieh Huang of Boxed knows this well; his company is like an online wholesale club (with no membership fees), and in four years, he took it from a ga...
30 Okt 201716min
How This Dating App Company Spiked User Engagement
Every company wants to increase user engagement. But for a company like Meet Group, it was a life-or-death need. It runs four free dating apps (Meet Me, Skout, Tagged, and hi5), and relies largely on ...
23 Okt 201721min
The Power of Simple and How HelloFresh Increased Customer Retention
HelloFresh made one counterintuitive change in its business, and it sparked an immediate boost in sales. The result should be a lesson to all entrepreneurs: In business, simple things matter. Simple c...
16 Okt 201715min
How He Convinced 300,000 People To Work With Him, From Malaysia
It can be hard convincing others to work with you, especially if your company is new. And yet, you need them: They’re your future suppliers, contractors, partners, and sponsors, which means you must f...
9 Okt 201715min
What To Do When Your Solution Is Actually Creating More Problems
Hanson Grant had built a hit product called Think Board, and what seemed like a world-class customer support team. But when his product started getting terrible reviews on Amazon, he scrambled to figu...
2 Okt 201717min
How Increasing Your Prices Can Attract Better Customers
How do you raise prices? It’s not easy, as the cofounders of Motto can attest. For more than a decade, they’ve been raising prices -- while evolving from a little design shop to a full-scale, high-end...
25 Sep 201718min
