Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD
Uncensored CMO6 Aug 2025

Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD

Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric-first generation and talks about the visceral response from the launch video.

Timestamps

00:00 - Intro
00:53 - Rawdon’s journey into the automotive industry
02:34 - A challenging time to be at the helm of Jaguar
04:03 - Deciding between evolution and revolution at Jaguar
09:05 - Why new car buyers are getting younger
12:23 - Making the decision to rebrand Jaguar
15:45 - Creating differentiation in the age of electrification
18:46 - Designing the new Jaguar
24:43 - What the Jaguar Owners Club think of the new car
27:27 - The polarising Jaguar launch video
33:14 - Dealing with the visceral reaction to the rebrand
36:22 - How Jaguar will launch the car
39:29 - Choosing to pause selling cars
41:28 - Waymo’s partnership with Jaguar
45:04 - When will the new Jaguar go on sale

Episoder(261)

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark....

23 Okt 20241h 12min

Mark Ritson reviews the highest scoring beer ads of all time (down the pub)

Mark Ritson reviews the highest scoring beer ads of all time (down the pub)

Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & S...

16 Okt 202456min

Building Britain's Most Iconic Brands - Kerris Bright (BBC)

Building Britain's Most Iconic Brands - Kerris Bright (BBC)

Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.She is a highly experienced leader, bringing a customer-centred, data driven approach...

9 Okt 20241h 11min

How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 7...

2 Okt 202453min

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the autho...

25 Sep 20241h

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. D...

18 Sep 20241h 4min

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial end...

11 Sep 20241h 1min

Sir John Hegarty & Orlando Wood on the next creative revolution

Sir John Hegarty & Orlando Wood on the next creative revolution

Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty...

4 Sep 20241h 6min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
rss-pa-konto
rss-sunn-okonomi
lederpodden
rss-investering-gjort-enkelt