Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, bran...
12 Apr 202343min
Better Brand Health - Jenni Romaniuk, Ehrenberg-Bass
Professor Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni is a lea...
5 Apr 20231h 6min
Feel free to ignore this podcast episode - Richard Shotton
A return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases that influence what we buy"."Every day, people make h...
29 Mar 20231h 6min
How not to plan - Les Binet & Sarah Carter
Les Binet and Sarah Carter are planning royalty. Starting out at the iconic BMP, the agency which evolved over time to become adam&eve today, they are the planners behind many famous campaigns. Not le...
15 Mar 20231h 2min
Why every marketer should be more pirate - Sam Conniff
In this episode I'm joined by Sam Conniff, the author of Be More Pirate, creator of Uncertainty Experts and stand-up comedian. I speak to Sam about what marketers can learn from the pirates (which is ...
2 Mar 20231h 10min
How to build habit-forming products - Nir Eyal, Part 2
Nir Eyal is back for the second part of this 2-part Uncensored CMO series. This episode, we talk about the book that made him famous - Hooked - and how you can apply habit-forming techniques to your o...
15 Feb 202346min
AdContrarian on why online advertising is a scam - Bob Hoffman
Why the AdContrarian decided to end his weekly newsletterThe irony of Bob getting an award for best speaker at an AdTech conferenceA surprising honour from Byron SharpThe freedom that comes from being...
1 Feb 202355min
Indistractable: the marketer's secret weapon - Nir Eyal, Part 1
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and ...
19 Jan 202354min
