S&OP MasterClass6 Aug 2025

The revenue insights hiding in your S&OP process – and how to find them

Is your S&OP process really connected to your company’s goals or is it stuck in its own lane?

In this episode, Søren Hammer sits down with Benjamin Obling from Roima to talk about how supply chains can do more than just react. They can lead. They talk about what happens when operations, strategy, and finance actually work together – and what’s holding that back today.

You’ll get practical insights on connecting strategic planning with real-world capacity and demand as well as examples of how smarter forecasting and aligned priorities can drive both profit and performance.

If you're a supply chain leader who wants a stronger voice in the boardroom, this one’s for you.

In this episode, you'll learn about:

Why supply chain needs a strategic and financial seat.
Hidden costs impacting revenue and company value creation.
Breaking silos for strategic supply chain alignment.
Using demand forecasting for strategic business simulations.
How to integrate finance for a unified business plan.

Episode Content
00:58 Meet Benjamin Obling and his background
01:45 Linking S&OP to finance and strategy
04:22 Recent trends pushing for financial alignment in S&OP
07:00 Evolving S&OP processes and addressing operational silos
09:27 The need for a unified demand forecast
11:57 Engaging C-suite for strategic S&OP discussions
16:35 Balancing inventories with strategic decision-making
19:12 Steps to integrate revenue insights into planning
30:15 Emphasizing the importance of data-driven decision making
33:39 Aligning systems and processes for better efficiency

Production
This podcast is brought to you by Roima.
This podcast is produced by Montanus.

Production
This podcast is brought to you by Roima.
This podcast is produced by Montanus.

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