Selena Gomez: Rare Beauty's Billion-Dollar Boss Silences Sale Rumors and Teases New Era

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The past few days have seen Selena Gomez at the very center of both business and entertainment news cycles. Tabloids and business press exploded this week with fevered rumors that Gomez was selling Rare Beauty, her billion-dollar cosmetics brand according to outlets like IMDb News and KoiMoi. But Selena sat down for an exclusive chat to refute any speculation, telling iHeart and Z97.1 that she remains firmly at the helm and considers Rare Beauty a personal mission—especially after the successful launch of its first fragrance, Rare Eau de Parfum. She stressed to Z97.1 that Rare Beauty is about more than makeup, highlighting its foundation in mental health advocacy and her long-term plans for the company’s growth, decisively quelling talk of a divestment or exit. Fashionista and her own social feeds doubled down on the new perfume launch, with Selena sharing on Instagram to one million likes about her intention to create a scent that evolves with each individual’s mood—a modern take that received an enthusiastic fan response.

Meanwhile, the entertainment side of her orbit remains lively. Fans are clamoring for more news on Only Murders in the Building as the Emmy-winning series gains steam for its next season. Meanwhile, several music media outlets and blogs picked up chatter about Gomez recording new material and the possibility of a tour announcement, but as of July 30, no official statement has been released and these plans remain unconfirmed. According to the recent Beat Vocal article, her team also highlights a renewed focus on social advocacy initiatives, signaling that Selena’s public appearances in the coming months will lean into both artistry and activism.

On the business front, reports from IMDb and financial sites confirm Rare Beauty’s valuation now comfortably sits in the billion-dollar club, with business headlines repeating that Selena has successfully transitioned from actress-singer to serious beauty mogul, routinely compared to peers like Hailey Bieber of Rhode. The financial and cultural reach of their brands is now part of the conversation about the shift in celebrity influence in the beauty sector.

On social media, her Instagram continues to be buzzing from the perfume reveal—plus a heartfelt thank you reel on July 28, marking both her gratitude to fans and teasing more exciting news to come. Headlines are now emphasizing Selena Gomez as “empress” of a new beauty era, with solid signals that her influence in both business and entertainment is only growing. There are no credible reports confirming rumored wedding plans or relationship developments, and speculation in these areas remains unsubstantiated.

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