Apple's ‘F1’ Brand Slam & Disney+’s Streaming Shakeups
Ankler Agenda7 Aug 2025

Apple's ‘F1’ Brand Slam & Disney+’s Streaming Shakeups

Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, Dealmakers’ Ashley Cullins breaks down how ad viewing is down but brand spending is up in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypto, hawks Milk-Bones). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel Disney’s latest moves — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(271)

BONUS EP: Comcast Is Leaving Hollywood. What Now for NBCU?

BONUS EP: Comcast Is Leaving Hollywood. What Now for NBCU?

Another Monday, another huge deal in Hollywood. Two weeks ago, Fox Corp. announced its intentions to acquire Roku for $22 billion. Now, it’s Comcast’s turn — in reverse. Today, the company revealed ...

30 Jun 35min

BONUS EP: What Is Cannes Lions — and Why YouTube vs. Netflix Was All the Talk

BONUS EP: What Is Cannes Lions — and Why YouTube vs. Netflix Was All the Talk

Oprah flew in to close deals, FOX Entertainment CEO Rob Wade came to talk up his investment in creator-led programming and even the Teletubbies arrived, ready to party. Last week, a cross-section of d...

30 Jun 37min

The World Cup’s Streaming Cash Machine

The World Cup’s Streaming Cash Machine

Leave it to the U.S. sports-TV machine to turn three-minute hydration breaks at the FIFA World Cup — a new feature to prevent players from collapsing in the heat — into a multimillion-dollar ad opport...

25 Jun 30min

BONUS EP: Roku’s Charlie Collier on Fox Deal & Beating Big Tech for Ad Dollars

BONUS EP: Roku’s Charlie Collier on Fox Deal & Beating Big Tech for Ad Dollars

At Cannes Lions, the exec tells Ankler CEO Janice Min how the hardware behemoth became a streaming empire — 'We really do have almost Super Bowl-size audiences every day' — and makes his first public ...

24 Jun 32min

BONUS EP:  The Nithya Raman Interview: ‘Let’s Celebrate Making Things in L.A. Again’

BONUS EP: The Nithya Raman Interview: ‘Let’s Celebrate Making Things in L.A. Again’

Los Angeles mayoral candidate and Los Angeles City Council member Nithya Raman is acutely aware of what’s at stake as local Hollywood production craters — 42,000 jobs lost over two years between 2022 ...

23 Jun 28min

Would You Rather: Spend $18B on Shows or $22B on Roku?

Would You Rather: Spend $18B on Shows or $22B on Roku?

Would you rather spend $18 billion a year on content like Netflix does, or $22 billion once to buy the remote? That’s the bet Fox Corp. is making with its blockbuster acquisition of hardware and distr...

18 Jun 27min

BONUS EP: Sean McNulty & Peter Kafka on Fox Buying Roku and What it All Means

BONUS EP: Sean McNulty & Peter Kafka on Fox Buying Roku and What it All Means

Nothing like a $22 billion deal to start a week, as Fox was revealed as the mystery buyer for the Roku business — furthering Lachlan Murdoch’s company’s diversification from being heavily based in the...

16 Jun 30min

The New Podcast Wars: Streaming Now

The New Podcast Wars: Streaming Now

It’s a deal that would have been unimaginable a decade ago — maybe even two years ago. But last month, motivational speaker and On Purpose host Jay Shetty signed a reported $100 million agreement to m...

11 Jun 31min

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