Running Refined Media Group with Rachel Matos | Matching Creators with Brands 
Adeptus On Air7 Aug 2025

Running Refined Media Group with Rachel Matos | Matching Creators with Brands 

Today on Adeptus On-Air, host Mike Hoffman chats with Rachel Matos, founder and CEO of Refined Media Group. Rachel shares how she went from working on early influencer campaigns in 2011 to building an agency that connects brands with creators and manages end-to-end digital marketing strategies. She explains how brands vet creators, the challenges of working with tight budgets in multicultural campaigns, and why authenticity often outperforms polish. Rachel breaks down how the TikTok algorithm rewards consistency, how creator funds and sponsorships work, and why legal disclosures matter in brand partnerships. Tune in to hear Rachel’s take on talent management, spotting up-and-coming creators, and how to build a long-term business as a content creator.

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Episoder(173)

The Art of Becoming a Creative Trailblazer with Adriana Kaegi  

The Art of Becoming a Creative Trailblazer with Adriana Kaegi  

Today on Adeptus On-Air, host Mike Hoffman chats with Adriana Kaegi, a multimedia entrepreneur, producer, and digital pioneer who founded and executive produces ADDY.media and StyleCulture.TV. Adriana...

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Using AI for Business Growth with Elias Curtis | Solving Problems Through Technology 

Using AI for Business Growth with Elias Curtis | Solving Problems Through Technology 

Today on Adeptus On-Air, host James Walker chats with Elias Curtis, founder of Transformed Design, a branding and digital marketing agency that helps businesses grow through artificial intelligence. E...

5 Aug 23min

Embracing a Nonlinear Path with Connor Treacy | Turning Experience into Ownership 

Embracing a Nonlinear Path with Connor Treacy | Turning Experience into Ownership 

Today on Adeptus On-Air, host Mike Hoffman chats with Connor Treacy, a Los Angeles-based entrepreneur and talent manager who works with artists and produces events. Connor began organizing events at 1...

30 Jul 30min

Living Nine Lives with Calvin Schwartz | Reinvention, Resilience, and the Power of Belief 

Living Nine Lives with Calvin Schwartz | Reinvention, Resilience, and the Power of Belief 

Today on Adeptus On-Air host Mike Hoffman chats with Calvin Schwartz, an author, podcaster, and former pharmacist. Calvin shares how he walked away from a stable pharmacy career, reinventing himself i...

16 Jul 29min

Challenging the Algorithm with Octavian Cristea | Putting Human Judgment Back into Music 

Challenging the Algorithm with Octavian Cristea | Putting Human Judgment Back into Music 

Today on Adeptus On-Air host Mike Hoffman chats with Octavian Cristea, a Romanian entrepreneur and former game developer who founded an alternative music platform designed to move beyond algorithm dri...

9 Jul 13min

Amplifying Stories in PR with Nicole Magagnin | Turning Visibility into Purposeful Growth

Amplifying Stories in PR with Nicole Magagnin | Turning Visibility into Purposeful Growth

Today on Adeptus On-Air host James Walker chats with Nicole Magagnin, founder of Growth Grabber, a public relations strategist who helps leaders and brands turn visibility into meaningful impact.  Nic...

25 Jun 26min

Building a Family Business with Stephen Shortt | Turning Conflict into Continuity

Building a Family Business with Stephen Shortt | Turning Conflict into Continuity

Today on Adeptus On-Air host Mike Hoffman chats with Stephen Shortt, a business consultant, advisor, and author who specializes in family business succession and leadership development. Stephen shares...

11 Jun 36min

Building a Life Around Adventure with Toby Richardson | Choosing Risk Over Routine 

Building a Life Around Adventure with Toby Richardson | Choosing Risk Over Routine 

Today on Adeptus On-Air, host Mike Hoffman chats with Toby Richardson, an Australia based tour operator, pilot, writer, stand-up comedian, and filmmaker whose work centers on adventure, travel, and de...

4 Jun 24min

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