Running Refined Media Group with Rachel Matos | Matching Creators with Brands 
Adeptus On Air7 Aug 2025

Running Refined Media Group with Rachel Matos | Matching Creators with Brands 

Today on Adeptus On-Air, host Mike Hoffman chats with Rachel Matos, founder and CEO of Refined Media Group. Rachel shares how she went from working on early influencer campaigns in 2011 to building an agency that connects brands with creators and manages end-to-end digital marketing strategies. She explains how brands vet creators, the challenges of working with tight budgets in multicultural campaigns, and why authenticity often outperforms polish. Rachel breaks down how the TikTok algorithm rewards consistency, how creator funds and sponsorships work, and why legal disclosures matter in brand partnerships. Tune in to hear Rachel’s take on talent management, spotting up-and-coming creators, and how to build a long-term business as a content creator.

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Episoder(167)

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Building a Family Business with Stephen Shortt | Turning Conflict into Continuity

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Building a Life Around Adventure with Toby Richardson | Choosing Risk Over Routine 

Building a Life Around Adventure with Toby Richardson | Choosing Risk Over Routine 

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4 Jun 24min

Designing with Intention with Kim Depole | Creating Spaces That Reflect Who You Are 

Designing with Intention with Kim Depole | Creating Spaces That Reflect Who You Are 

Today on Adeptus On-Air host Mike Hoffman chats with Kim Depole, a New York City based interior designer known for integrating mindfulness into her design practice. Kim shares how her career began as ...

28 Mai 27min

Competing Beyond the Scorecard with Dave Schultz | Turning Discipline into Leadership 

Competing Beyond the Scorecard with Dave Schultz | Turning Discipline into Leadership 

Today on Adeptus On-Air host Mike Hoffman chats with Dave Schultz, a former Korn Ferry Tour professional golfer and current General Manager of the Fargo Country Club. Dave shares what it took to spend...

21 Mai 36min

Tackling Bullying with Bullseye the Clown | Turning Pain into Purpose 

Tackling Bullying with Bullseye the Clown | Turning Pain into Purpose 

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14 Mai 36min

Thinking Three Moves Ahead with Ashley Priore | Chess as a Blueprint for Leadership 

Thinking Three Moves Ahead with Ashley Priore | Chess as a Blueprint for Leadership 

Today on Adeptus On-Air host Mike Hoffman chats with Ashley Priore, a leadership strategist, CEO, and lifelong chess champion who began competing in tournaments at just four years old. Ashley shares h...

7 Mai 39min

From South Jersey to Hollywood with Dean Simone | Staying Grounded Through the Highs and Lows

From South Jersey to Hollywood with Dean Simone | Staying Grounded Through the Highs and Lows

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30 Apr 44min

Telling Stories That Matter with Maggie Mills | Turning Ideas into Published Books

Telling Stories That Matter with Maggie Mills | Turning Ideas into Published Books

Today on Adeptus On-Air host James Walker chats with Maggie Mills, an author, ghostwriter, and writing coach who helps aspiring writers turn intimidating ideas into finished books. Maggie shares how m...

23 Apr 24min

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