Ep 19. Doing Good, Doing Well: Where Purpose and Profit Go Hand in Hand – Teresa Fudenberg, CEO of Storm Creek – CEO 2 CEO

Ep 19. Doing Good, Doing Well: Where Purpose and Profit Go Hand in Hand – Teresa Fudenberg, CEO of Storm Creek – CEO 2 CEO

What happens when a CEO dares to lead with purpose — even when the stakes are high? In this episode, Storm Creek CEO Teresa Fudenberg joins Scott to share the remarkable story behind the reinvention of a brand built on “Doing Good and Doing Well.” From repurposing millions of plastic bottles to building a culture that attracts mission-driven talent, Teresa opens up about the challenges, pivots, and bold decisions that shaped Storm Creek’s transformation. You’ll hear how a pandemic-era pivot sparked a movement, why sustainability is more than a buzzword, and how a clear, compelling vision can inspire an entire team to rally behind a shared mission.

The transformation of Storm Creek’s brand and culture into a growth engine didn’t just happen — it was fueled by Teresa’s unwavering core values and visionary leadership. As you listen, you’ll see why she was nominated as an Ernst & Young Entrepreneur of the Year. Whether you’re a CEO, founder, or future-focused leader, this conversation will leave you thinking differently about impact, growth, and the kind of legacy your business can create.

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Episoder(26)

Ep 25. The AI Lens: People Before Technology – Jason Dailey, Brandography – CEO 2 CEO

Ep 25. The AI Lens: People Before Technology – Jason Dailey, Brandography – CEO 2 CEO

AI is everywhere, yet many business leaders still wrestle with the same question: How do you embrace it without disrupting your culture, overwhelming your team, or creating fear about the future?In th...

18 Jun 21min

Ep 24. 10X — From Incremental to Transformational Growth – Andy Siemens, Tailwind Voice and Data – CEO 2 CEO

Ep 24. 10X — From Incremental to Transformational Growth – Andy Siemens, Tailwind Voice and Data – CEO 2 CEO

In this episode of CEO 2 CEO, Scott Sustacek sits down with Andy Siemens, CEO of Tailwind Voice and Data, to explore what it really means to think—and lead—at a 10X level. But this isn’t about bold de...

14 Apr 16min

Ep 23. Are You Ready for a Board — and Is There a Board Ready for You? – Anne Sample, Navigate Forward – CEO 2 CEO

Ep 23. Are You Ready for a Board — and Is There a Board Ready for You? – Anne Sample, Navigate Forward – CEO 2 CEO

Aspirations for a board seat can often be viewed through a glamorous lens — a prestigious, and perhaps cushy, gig as a next step in one’s career. In reality, true board work is very different than ant...

5 Feb 32min

Ep 22. Stepping Into the Seat: A New CEO’s Candid Debrief – Ann Houser, The Bailey Group – CEO 2 CEO

Ep 22. Stepping Into the Seat: A New CEO’s Candid Debrief – Ann Houser, The Bailey Group – CEO 2 CEO

Stepping into the CEO seat for the first time can feel like walking into a room where every light switches on at once — the ability to change the trajectory of a company through the decisions made and...

11 Des 202517min

Ep 21. Supercharging Marketing and Driving Revenue Growth with AI – Nick Archer, Industrial Tool – CEO 2 CEO

Ep 21. Supercharging Marketing and Driving Revenue Growth with AI – Nick Archer, Industrial Tool – CEO 2 CEO

Artificial intelligence is continuously evolving and rapidly redefining how middle-market companies can operate — far beyond the early days of experimentation with ChatGPT. In this episode of CEO 2 CE...

21 Okt 202517min

Ep 20. The ESOP Secret to Recruiting, Retention...and Growth – Samantha Olinger, Christensen Group – CEO 2 CEO

Ep 20. The ESOP Secret to Recruiting, Retention...and Growth – Samantha Olinger, Christensen Group – CEO 2 CEO

What happens when a succession plan is also a growth strategy? Done right, transforming a business into an ESOP doesn’t just secure the future—it reshapes culture, influences recruiting, sparks collab...

26 Aug 202531min

Ep 18. Driving Growth Through Recapitalization – John Martin, Chairman of FlutterBee Education Group – CEO 2 CEO

Ep 18. Driving Growth Through Recapitalization – John Martin, Chairman of FlutterBee Education Group – CEO 2 CEO

What if stepping back could actually move your business forward? In this episode of CEO 2 CEO, host Scott Sustacek sits down with John Martin, Chairman of FlutterBee Education Group, for an interestin...

19 Jun 202523min

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