20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter co‑founded RXBAR in his mom's basement with a $10k start, growing it into a household brand and selling it to Kellogg for $600 million. poised for over $100 million first‑year revenue

Agenda for Today:

00:04 – The One Piece of Advice from My Father That Made $600M

00:07 – Selling Protein Bars from a CrossFit Gym to $2M in Year One

00:12 – Why Raising Money Early Would Have Killed RXBAR's Success

00:15 – Product vs Brand: What Every Brand Gets Wrong Today

00:17 – Why Red Bull is the Best Brand in the World? What Can We Learn From It?

00:20 – Are Brands the New Religion? How Status and Community Really Work

00:27 – The Boiled Cod Stunt: Brilliant Marketing or Massive Waste of Time?

00:35 – Selling RXBAR for $600M: Inside the Decision and the TAM Ceiling

00:40 – $100M Overnight: What Really Changes When You Get Rich

00:44 – The Hidden Costs of Success: Health, Relationships and Obsession

00:47 – Why Peter Doesn't Care What People Think… and Actually Likes Upsetting Them

00:53 – The $10B Plan for David: From Protein Bars to a Portfolio of Brands

Episoder(1419)

20VC: Zoom From Series A to IPO, How VCs Can Provide CEOs with Additional Leverage and Why The Negative Effects of Signalling Are Very Real with Santi Subotovsky, General Partner @ Emergence Capital

20VC: Zoom From Series A to IPO, How VCs Can Provide CEOs with Additional Leverage and Why The Negative Effects of Signalling Are Very Real with Santi Subotovsky, General Partner @ Emergence Capital

Santi Subotovsky is a General Partner @ Emergence Capital, one of the valley's leading venture firms of the last decade focusing on enterprise & SaaS applications. Within their incredible portfolio is...

15 Jul 201940min

20VC: HitRecord's Joseph Gordon-Levitt on How Show Business Prepared Him For Life As An Entrepreneur, What Founders Should Look For Most In Their Investor Base & Why The Current Ad Model of Social Is Harming The World's Creative Spirit

20VC: HitRecord's Joseph Gordon-Levitt on How Show Business Prepared Him For Life As An Entrepreneur, What Founders Should Look For Most In Their Investor Base & Why The Current Ad Model of Social Is Harming The World's Creative Spirit

Joseph Gordon-Levitt is the Founder @ HitRecord, the startup that allows you to be creative, together, encouraging less self-promotion and more collaboration, so you can create things you couldn't hav...

12 Jul 201933min

20VC: Bessemer's Byron Deeter On Lessons From Investing in 14 $Bn Companies, What The Heck Is Going On In Cloud Today and Why Cloud IPO Floodgates Are About To Burst Open

20VC: Bessemer's Byron Deeter On Lessons From Investing in 14 $Bn Companies, What The Heck Is Going On In Cloud Today and Why Cloud IPO Floodgates Are About To Burst Open

Byron Deeter is a Partner @ Bessemer Venture Partners where he has established himself as one of the leading investors in SaaS and Cloud authoring the iconic laws on the state of cloud computing. In t...

8 Jul 201932min

20VC: Why Self-Driving Is Still Under-Hyped in The Medium To Long Term, What Will The Ownership Mechanism Be Both In Physical Assets & Data and How To Assemble A World Class Exec Team As A Young Founder with Alex Rodrigues, Founder & CEO @ Embark

20VC: Why Self-Driving Is Still Under-Hyped in The Medium To Long Term, What Will The Ownership Mechanism Be Both In Physical Assets & Data and How To Assemble A World Class Exec Team As A Young Founder with Alex Rodrigues, Founder & CEO @ Embark

Alex Rodrigues is the Founder & CEO @ Embark, the world's leading developer of self-driving trucks. Embark operates the longest automated freight route in the world. To date, Alex has raised over $47m...

5 Jul 201934min

20VC: Sequoia's Pat Grady on What Sequoia Is Focused On Today, How Sequoia Think About Investment Decision-Making Processes & Why It Is Important To Trade A Few Points of Efficiency for Culture When It Comes To Attribution

20VC: Sequoia's Pat Grady on What Sequoia Is Focused On Today, How Sequoia Think About Investment Decision-Making Processes & Why It Is Important To Trade A Few Points of Efficiency for Culture When It Comes To Attribution

Pat Grady is a Partner @ Sequoia, one of the world's leading and most renowned venture firms with a portfolio including WhatsApp, Zoom, Stripe, Airbnb, Github and many more incredible companies. As fo...

1 Jul 201937min

20VC: Cameo's Steven Galanis on Why You Must Fall In Love With Your Mission Not Your Product, How To Extract As Much Value From Your Investor Base As Possible & Should You Really Hire For 6 Months Ahead of What You Need?

20VC: Cameo's Steven Galanis on Why You Must Fall In Love With Your Mission Not Your Product, How To Extract As Much Value From Your Investor Base As Possible & Should You Really Hire For 6 Months Ahead of What You Need?

Steven Galanis is the Founder & CEO @ Cameo, the startup that allows you to book personalised shoutouts from your favourite people. To date, Steven has raised over $65m in VC funding for Cameo from so...

28 Jun 201932min

20VC: Benchmark's Bill Gurley on 5 Traits Benchmark Look For When Adding To The Partnership, Why The Abundance of Capital Is Today's Biggest Challenge in VC & The Right Way To Think About Market Size When Assessing Opportunities

20VC: Benchmark's Bill Gurley on 5 Traits Benchmark Look For When Adding To The Partnership, Why The Abundance of Capital Is Today's Biggest Challenge in VC & The Right Way To Think About Market Size When Assessing Opportunities

Bill Gurley is a General Partner @ Benchmark Capital, one of the most successful funds of the last decade with a portfolio including the likes of Uber, Twitter, Dropbox, WeWork, Snapchat, StitchFix, e...

24 Jun 201934min

20VC: Justin Kan on Why We Have To Normalize Vulnerability in Startups Today, Why Attaching Happiness To Future Outcomes Will Only Lead To Suffering & Why It Is Total BS That You Have To "Suffer" When Doing A Startup

20VC: Justin Kan on Why We Have To Normalize Vulnerability in Startups Today, Why Attaching Happiness To Future Outcomes Will Only Lead To Suffering & Why It Is Total BS That You Have To "Suffer" When Doing A Startup

Justin Kan is the Founder and CEO @ Atrium, the startup providing a full-service corporate law firm that uses modern technology to give startups a legal experience that is fast, transparent, and price...

21 Jun 201934min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengepodden-2
utbytte
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-markedspuls-2
rss-fa-makro
rss-heftye-moter-flinke-folk