20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter co‑founded RXBAR in his mom's basement with a $10k start, growing it into a household brand and selling it to Kellogg for $600 million. poised for over $100 million first‑year revenue

Agenda for Today:

00:04 – The One Piece of Advice from My Father That Made $600M

00:07 – Selling Protein Bars from a CrossFit Gym to $2M in Year One

00:12 – Why Raising Money Early Would Have Killed RXBAR's Success

00:15 – Product vs Brand: What Every Brand Gets Wrong Today

00:17 – Why Red Bull is the Best Brand in the World? What Can We Learn From It?

00:20 – Are Brands the New Religion? How Status and Community Really Work

00:27 – The Boiled Cod Stunt: Brilliant Marketing or Massive Waste of Time?

00:35 – Selling RXBAR for $600M: Inside the Decision and the TAM Ceiling

00:40 – $100M Overnight: What Really Changes When You Get Rich

00:44 – The Hidden Costs of Success: Health, Relationships and Obsession

00:47 – Why Peter Doesn't Care What People Think… and Actually Likes Upsetting Them

00:53 – The $10B Plan for David: From Protein Bars to a Portfolio of Brands

Episoder(1419)

20VC: 7 Key Themes To Building A Great Company To IPO, The Right Way To Assess Market Timing & How To Balance Between Speed and Inspection When It Comes To Decision-Making with Patrick Morley, CEO @ Carbon Black

20VC: 7 Key Themes To Building A Great Company To IPO, The Right Way To Assess Market Timing & How To Balance Between Speed and Inspection When It Comes To Decision-Making with Patrick Morley, CEO @ Carbon Black

Patrick Morley is the President and CEO @ Carbon Black, the company that combines unfiltered data collection, predictive analytics, and cloud-based delivery to provide superior endpoint protection. Pr...

12 Okt 201826min

20VC: Learnings From Backing The Likes of Spotify and Airbnb, The World of Growth Investing Today and The Right Way For Investors To Think About Liquidity with Woody Marshall, General Partner @ TCV

20VC: Learnings From Backing The Likes of Spotify and Airbnb, The World of Growth Investing Today and The Right Way For Investors To Think About Liquidity with Woody Marshall, General Partner @ TCV

Woody Marshall is a General Partner @ TCV, one of the most successful growth funds of the last decade with a portfolio including the likes of Facebook, AirBnB, Spotify, LinkedIn and many more incredib...

8 Okt 201831min

20VC: Why Entrepreneurs Should Let Everyone Rip Apart Their Business Idea, How To Construct Frameworks for Success & Why You Should Not Always Test Your MVP with Afton Vechery, Founder & CEO @ Modern Fertility

20VC: Why Entrepreneurs Should Let Everyone Rip Apart Their Business Idea, How To Construct Frameworks for Success & Why You Should Not Always Test Your MVP with Afton Vechery, Founder & CEO @ Modern Fertility

Afton Vechery is the Co-Founder & CEO @ Modern Fertility, the startup that guides you through your fertility hormones now so you have options later. To date they have raised over 7m in funding from so...

5 Okt 201831min

20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon

20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon

Rebecca Kaden is a General Partner @ Union Square Ventures, one of the most successful funds of the last decade with a portfolio including the likes of Twitter, Twilio, Zynga, Soundcloud, Tumblr, Lend...

1 Okt 201831min

20VC: How The Best Founders Approach Bet The Company Decisions, How to Put Your Board to Work & How To Optimise Strategic Thinking on Boards with Maynard Webb, Founder @ Webb Investment Network & Everwise

20VC: How The Best Founders Approach Bet The Company Decisions, How to Put Your Board to Work & How To Optimise Strategic Thinking on Boards with Maynard Webb, Founder @ Webb Investment Network & Everwise

Maynard Webb is truly unique, he has worn 3 different hats and excelled in all of them. First, he is the Founder of The Webb Investment Network, the institutionalisation of his personal investing wher...

28 Sep 201833min

20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing

20VC: Benchmark's Sarah Tavel on Why Investing Success Lies In Small Markets Adjacent To Very Large Ones, Why You Have To Be Judicious On When To Pay Up vs Be More Price Sensitive & Why Crypto Investing Is Like The Early Days of AdTech Investing

Sarah Tavel is a General Partner at Benchmark, one of the world's leading VC funds with a portfolio including the likes of Twitter, Uber, Snapchat, eBay, WeWork, Yelp and many more revolutionary compa...

24 Sep 201836min

20VC: How To Build Credibility with Investors, Employees and Customers, How To Determine When A Stretch VP is A Stretch Too Far and The Right Way For Founders To Think About Dilution with Amol Deshpande, Founder & CEO @ Farmers Business Network

20VC: How To Build Credibility with Investors, Employees and Customers, How To Determine When A Stretch VP is A Stretch Too Far and The Right Way For Founders To Think About Dilution with Amol Deshpande, Founder & CEO @ Farmers Business Network

Amol Deshpande is the Co-Founder and CEO at Farmers Business Network, the farmer-to-farmer agronomic information network improving the livelihood of farmers by making data useful and accessible. To da...

21 Sep 201831min

20VC: Lessons Learned Scaling PillPack from Seed to Amazon Acquisition, Why Investors Should Spend More Time Assessing Human Capital Risk Taken by Founders & The Right Way To Think About Capital Efficiency in Scaling with David Frankel, Managing Partner @

20VC: Lessons Learned Scaling PillPack from Seed to Amazon Acquisition, Why Investors Should Spend More Time Assessing Human Capital Risk Taken by Founders & The Right Way To Think About Capital Efficiency in Scaling with David Frankel, Managing Partner @

David Frankel is Managing Partner @ Founder Collective, one of the leading seed funds of the last decade with a portfolio including the likes of Uber, PillPack, Coupang, Hotel Tonight, Venmo, Buzzfeed...

17 Sep 201833min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengepodden-2
utbytte
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-markedspuls-2
rss-fa-makro
rss-heftye-moter-flinke-folk