20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter co‑founded RXBAR in his mom's basement with a $10k start, growing it into a household brand and selling it to Kellogg for $600 million. poised for over $100 million first‑year revenue

Agenda for Today:

00:04 – The One Piece of Advice from My Father That Made $600M

00:07 – Selling Protein Bars from a CrossFit Gym to $2M in Year One

00:12 – Why Raising Money Early Would Have Killed RXBAR's Success

00:15 – Product vs Brand: What Every Brand Gets Wrong Today

00:17 – Why Red Bull is the Best Brand in the World? What Can We Learn From It?

00:20 – Are Brands the New Religion? How Status and Community Really Work

00:27 – The Boiled Cod Stunt: Brilliant Marketing or Massive Waste of Time?

00:35 – Selling RXBAR for $600M: Inside the Decision and the TAM Ceiling

00:40 – $100M Overnight: What Really Changes When You Get Rich

00:44 – The Hidden Costs of Success: Health, Relationships and Obsession

00:47 – Why Peter Doesn't Care What People Think… and Actually Likes Upsetting Them

00:53 – The $10B Plan for David: From Protein Bars to a Portfolio of Brands

Episoder(1420)

20VC: The Value Chain of Machine Learning, Is There Really An Incumbency Advantage in ML & Will The Rise In Cyber Remain For the Long Term with Jake Flomenberg, Partner @ Accel

20VC: The Value Chain of Machine Learning, Is There Really An Incumbency Advantage in ML & Will The Rise In Cyber Remain For the Long Term with Jake Flomenberg, Partner @ Accel

Jake Flomenberg is a Partner @ Accel, one of the top performing venture funds of the last decade with investments in the likes of Dropbox, Slack, Facebook, Deliveroo and Atlassian, just to name a few....

6 Des 201725min

20VC: Accel GP, Rich Wong on When Is The Right Time To Scale A Startup, Optimising Initial vs Follow-On Investment Decision-Making & The Globalisation of VC In Recent Years

20VC: Accel GP, Rich Wong on When Is The Right Time To Scale A Startup, Optimising Initial vs Follow-On Investment Decision-Making & The Globalisation of VC In Recent Years

Rich Wong is a General Partner @ Accel, one of the world's leading venture funds with investments in the likes of Dropbox, Slack, Facebook, Deliveroo and Atlassian, just to name a few. As for Rich, Ri...

4 Des 201726min

20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox

20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox

Debbie Sterling is the Founder & CEO @ Goldieblox, an award‐winning toy company on a mission to "disrupt the pink aisle." An engineer and entrepreneur, Sterling has made it her mission in life to tack...

1 Des 201729min

20VC: Why Convertible Notes Are Ridiculous, Why Party Rounds Are Bad For Both Founder and Investor & Why Pro-Rata Rights Are A Mess with David Waxman, Founding Partner @ TenOneTen Ventures

20VC: Why Convertible Notes Are Ridiculous, Why Party Rounds Are Bad For Both Founder and Investor & Why Pro-Rata Rights Are A Mess with David Waxman, Founding Partner @ TenOneTen Ventures

David Waxman is the Founding Partner @ TenOneTen Ventures, one of the leading new venture firms in the rising tide of LA tech. Their portfolio companies have enjoyed exits from the likes of Facebook, ...

29 Nov 201726min

20VC: Kleiner Perkins' Bing Gordon on Lessons From Serving On Amazon & Zynga's Board, Why The Best Investors Are Good Listeners and Sceptical Optimists & The Most Important Value Add A VC Can Provide

20VC: Kleiner Perkins' Bing Gordon on Lessons From Serving On Amazon & Zynga's Board, Why The Best Investors Are Good Listeners and Sceptical Optimists & The Most Important Value Add A VC Can Provide

Bing Gordon is a Partner and Chief Product Officer @ Kleiner Perkins, one of the world's most prestigious venture funds with prior investments in the likes of Google, Amazon, Twitter, Square and Airbn...

27 Nov 201725min

20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp

20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp

Chad Richard is the Senior Vice President of Business & Corporate Development @ Yelp, where he leads acquisition and investment activity. Yelp is one of the most active in the space having acquired bo...

22 Nov 201726min

20VC: Zynga's Mark Pincus on When To Ride Your Winners and Cut Your Losers, Why People With "Broken Resumes" Make The Best Hires & The 2 Biggest Lies Told In Silicon Valley By Founders and VCs

20VC: Zynga's Mark Pincus on When To Ride Your Winners and Cut Your Losers, Why People With "Broken Resumes" Make The Best Hires & The 2 Biggest Lies Told In Silicon Valley By Founders and VCs

Mark Pincus is a serial entrepreneur and investor, best known for founding Zynga, the first company to introduce the mass market to social gaming. To date, more than one billion people around the worl...

20 Nov 201724min

20VC: Why Valley Investors Are Really Gamblers, Why The Business Model of Selling To The Biggest Sucker Is Wrong & Why The Best Potential Hires Don't Care Who Your VC is with David Barrett, Founder & CEO @ Expensify

20VC: Why Valley Investors Are Really Gamblers, Why The Business Model of Selling To The Biggest Sucker Is Wrong & Why The Best Potential Hires Don't Care Who Your VC is with David Barrett, Founder & CEO @ Expensify

David Barrett is the Founder & CEO @ Expensify, the startup relieving the world's frustrations, one expense report at a time. With 35,000 companies and more than 5 million users, David has raised clos...

17 Nov 201727min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
utbytte
pengesnakk
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
lederpodden
okonomiamatorene
rss-markedspuls-2
stormkast-med-valebrokk-stordalen
rss-fa-makro
rss-andelige-tanker-med-camillo