20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter co‑founded RXBAR in his mom's basement with a $10k start, growing it into a household brand and selling it to Kellogg for $600 million. poised for over $100 million first‑year revenue

Agenda for Today:

00:04 – The One Piece of Advice from My Father That Made $600M

00:07 – Selling Protein Bars from a CrossFit Gym to $2M in Year One

00:12 – Why Raising Money Early Would Have Killed RXBAR's Success

00:15 – Product vs Brand: What Every Brand Gets Wrong Today

00:17 – Why Red Bull is the Best Brand in the World? What Can We Learn From It?

00:20 – Are Brands the New Religion? How Status and Community Really Work

00:27 – The Boiled Cod Stunt: Brilliant Marketing or Massive Waste of Time?

00:35 – Selling RXBAR for $600M: Inside the Decision and the TAM Ceiling

00:40 – $100M Overnight: What Really Changes When You Get Rich

00:44 – The Hidden Costs of Success: Health, Relationships and Obsession

00:47 – Why Peter Doesn't Care What People Think… and Actually Likes Upsetting Them

00:53 – The $10B Plan for David: From Protein Bars to a Portfolio of Brands

Episoder(1420)

20VC: X.ai's Dennis Mortensen on Why There Is No Incumbency Advantage in Artificial Intelligence

20VC: X.ai's Dennis Mortensen on Why There Is No Incumbency Advantage in Artificial Intelligence

Dennis Mortensen is the CEO and Founder of X.ai, the artificial intelligence driven personal assistant that lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. Th...

24 Jun 201630min

20VC: Why Bots Are The New Black, Conversational Interface Is The Next of For Consumerisation and The Determinants Of A Successful Marketplace with Annie Kadavy, General Partner @ CRV

20VC: Why Bots Are The New Black, Conversational Interface Is The Next of For Consumerisation and The Determinants Of A Successful Marketplace with Annie Kadavy, General Partner @ CRV

Annie Kadavy is a General Partner @ Charles River Ventures. The prestigious VC fund that is now on it's 16th fund and has backed the likes of Twitter, Yammer and Mailbox just to name a few. At CRV, An...

22 Jun 201631min

20VC: Andy Rachleff, Founder @ Benchmark & Wealthfront on What Makes The Best CEO & Board Member & Why Ivy League Endowments Are The Best Managed Capital In The World

20VC: Andy Rachleff, Founder @ Benchmark & Wealthfront on What Makes The Best CEO & Board Member & Why Ivy League Endowments Are The Best Managed Capital In The World

From 1995 until 2004 Andy Rachleff was a co-founder and General Partner of Benchmark Capital, who have backed the likes of Twitter, Snapchat, Dropbox, Uber and Instagram. Upon his retirement from Benc...

20 Jun 201626min

20VC: Raising $150m, Meeting Yuri Milner & Revolutionising Mobile Finance with Sasha Orloff @ LendUp

20VC: Raising $150m, Meeting Yuri Milner & Revolutionising Mobile Finance with Sasha Orloff @ LendUp

Sasha Orloff is the CEO and Co-founder of LendUp, a fintech startup offering online and mobile personal loans and credit cards in the United States. Prior to launching LendUp Sasha was on the other si...

17 Jun 201624min

20VC: Will LPs Replace GPs with Chris Douvos, Managing Director @ VIA

20VC: Will LPs Replace GPs with Chris Douvos, Managing Director @ VIA

Chris Douvos is Managing Director @ Venture Investment Associates (VIA) where he is a member of the Firm's Investment Committee and has responsibility for the management of relationships with the fund...

15 Jun 201629min

20VC: What LP's Want In VCs with Beezer Clarkson, Managing Director @ Sapphire Ventures

20VC: What LP's Want In VCs with Beezer Clarkson, Managing Director @ Sapphire Ventures

Beezer Clarkson is Managing Director @ Sapphire Ventures where she leads Sapphire's investments in venture funds domestically and internationally. Prior to joining Sapphire, Beezer managed day-to-day ...

13 Jun 201628min

20VC: Start Niche, Move Broader & Become Profitable Quickly with Melanie Perkins, Founder & CEO @ Canva

20VC: Start Niche, Move Broader & Become Profitable Quickly with Melanie Perkins, Founder & CEO @ Canva

Melanie Perkins, Founder & CEO at Canva the disruptive online platform allowing anyone to create professional quality designs. They have over 10m users from 179 countries and have funding from our fri...

10 Jun 201626min

20VC: Spark's Nabeel Hyatt on Investing in Oculus and Cruise & What It Takes To Invest Ahead Of The Curve

20VC: Spark's Nabeel Hyatt on Investing in Oculus and Cruise & What It Takes To Invest Ahead Of The Curve

Nabeel Hyatt is a venture partner at Spark Capital where he invests in entrepreneurs using that rare combination of design and technology to transform markets. He is currently on the board of Spark Ca...

8 Jun 201626min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
utbytte
pengesnakk
finansredaksjonen
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-andelige-tanker-med-camillo
stormkast-med-valebrokk-stordalen
rss-fa-makro