20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal

Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter co‑founded RXBAR in his mom's basement with a $10k start, growing it into a household brand and selling it to Kellogg for $600 million. poised for over $100 million first‑year revenue

Agenda for Today:

00:04 – The One Piece of Advice from My Father That Made $600M

00:07 – Selling Protein Bars from a CrossFit Gym to $2M in Year One

00:12 – Why Raising Money Early Would Have Killed RXBAR's Success

00:15 – Product vs Brand: What Every Brand Gets Wrong Today

00:17 – Why Red Bull is the Best Brand in the World? What Can We Learn From It?

00:20 – Are Brands the New Religion? How Status and Community Really Work

00:27 – The Boiled Cod Stunt: Brilliant Marketing or Massive Waste of Time?

00:35 – Selling RXBAR for $600M: Inside the Decision and the TAM Ceiling

00:40 – $100M Overnight: What Really Changes When You Get Rich

00:44 – The Hidden Costs of Success: Health, Relationships and Obsession

00:47 – Why Peter Doesn't Care What People Think… and Actually Likes Upsetting Them

00:53 – The $10B Plan for David: From Protein Bars to a Portfolio of Brands

Episoder(1413)

20 VC 029: The Potential Upside To A Technology Bubble with TechCrunch's Brandon Lipman

20 VC 029: The Potential Upside To A Technology Bubble with TechCrunch's Brandon Lipman

The debate over whether or not we are in a tech bubble is dominating the minds of many in the tech world and today Harry talks to major player, Brandon Lipman, Co-Founder of 3DLT and writer of the rec...

20 Apr 201518min

20 VC 028: Co-Founding TechCrunch and The Benefits of Not Raising Venture Funding with Keith Teare

20 VC 028: Co-Founding TechCrunch and The Benefits of Not Raising Venture Funding with Keith Teare

Keith Teare is the Founder of Palo Alto incubator, Archimedes Labs whose incubated startups include the likes of M.Dot (acquired by GoDaddy), TechCrunch (acquired by AOL) and Ivan Kalanick's Red Swoos...

16 Apr 201529min

20 VC 027: Greg Rogers on Techstars, Mentors and The Potential for Fintech

20 VC 027: Greg Rogers on Techstars, Mentors and The Potential for Fintech

Greg Rogers is Managing Director at Techstars, the world’s leading accelerator programme for early stage technology start-ups and is responsible for the Barclays Accelerator. Prior to joining Techstar...

13 Apr 201530min

20 VC 026: Chris Redlitz on The Importance of People, Pivoting and The Last Mile

20 VC 026: Chris Redlitz on The Importance of People, Pivoting and The Last Mile

Chris Redlitz is Managing Partner at Transmedia Capital, an early stage venture fund specializing in digital media. Their portfolio includes the likes of Snapchat, Twitter, Linkedin and Facebook, just...

9 Apr 201514min

20 VC 025: Finding the Right VC and The Evolution of Summly with John Henderson of White Star Capital

20 VC 025: Finding the Right VC and The Evolution of Summly with John Henderson of White Star Capital

John Henderson is Principal at White Star Capital, a VC firm helping exceptional entrepreneurs build great technology companies, with a presence in Europe and North America. Prior to White Star, John ...

6 Apr 201521min

20 VC 024: Financing Finch with Marc Bernegger of Orange Growth Capital

20 VC 024: Financing Finch with Marc Bernegger of Orange Growth Capital

Marc Bernegger is Venture Partner at Orange Growth Capital, a Fintech investment firm with notable investments in the likes of Bux, Knip and Zopa. Prior to OGC, Marc was Partner at Next Generation Fin...

2 Apr 201520min

20 VC 023: The Recipe for a successful Crowdfunding campaign with Tom Britton

20 VC 023: The Recipe for a successful Crowdfunding campaign with Tom Britton

Tom Britton is Co-Founder and CTO of Syndicate Room, an equity crowdfunding platform that allows it's members to co-invest alongside professional investors. To date Syndicate Room have raised an incre...

30 Mar 201522min

20 VC 022: Letting go of the life we planned and the Power of the Female Narrative with Matthew McCall

20 VC 022: Letting go of the life we planned and the Power of the Female Narrative with Matthew McCall

Matthew McCall is a Partner at Pritzker Group Venture Capital and was previously a Partner with DFJ Portage. He has been involved with investments with Feedburner (acquired by Google), Playdom (acquir...

26 Mar 201529min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
finansredaksjonen
utbytte
pengesnakk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
lydartikler-fra-aftenposten
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-investering-gjort-enkelt
flypodden
shifter
rss-fa-makro