The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
With over 25 years of experience in pricing strategy, analytics, and customer relationship management, Adrienne Gordon is passionate about empowering businesses to leverage pricing as a long-term stra...
24 Jun 202426min
Blogcast: Reduce the Risk of Raising Prices
This is an Impact Pricing Blog published on May 2, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reduce-the-risk-of-raising-pr...
21 Jun 20242min
Unlocking Pricing Potential Using the Pricing Spineometer with Tim Smith
Tim Smith helps executives address critical questions in pricing, marketing, sales, and corporate strategy in the face of high uncertainty by using proven best practices informed by solid academic res...
17 Jun 202428min
Blogcast: The Value of a Feature: How to Create Value Tables
This is an Impact Pricing Blog published on April 25, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-of-a-feature-how...
14 Jun 20246min
Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick Meegan
Patrick Meegan is a Managing Director at Investor Group Services. Experienced in technology, industrials, consumer products, retail and e-commerce, subscription programs, pricing, and product strategy...
10 Jun 202429min
Blogcast: B2B Market Research Is Overrated
This is an Impact Pricing Blog published on April 18, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/b2b-market-research-is-over...
7 Jun 20242min
AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven explains how ...
3 Jun 202425min
Blogcast: Value for Buyer Personas
This is an Impact Pricing Blog published on April 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/value-for-buyer-personas/ I...
31 Mai 20243min
