Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets
This one is the 8 of Diamonds from the Selling Value card deck. Let's say that you are in a marketplace where people almost always decide between your product and competitor's products. Gee, could I t...
15 Mar 20233min
Brand Value for Big Sales: Insights from Satish Dharmarajan
Satish Dharmarajan is the Director of Pricing and Business Intelligence at Orkin, He is an Advisory Board Member at the University of Tennessee at Chattanooga, and has held analytics roles at Home Dep...
13 Mar 202328min
Blogcast: Evaluating a Pricing Strategy
This is an Impact Pricing Blog published on February 1, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/evaluating-a-pricing-stra...
10 Mar 20233min
Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
This one is the 8 of Clubs from the Selling Value card deck. Okay. You're wondering to yourself, do buyers ever not consider competitive alternatives? And the answer is, absolutely yes! Some easy con...
8 Mar 20233min
The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Johnny Cheng is the Senior Director of Pricing and Packaging at ClickUp. He was the Senior Director of Pricing and Packaging at Coupa Software, and has years of experience in Product Marketing through...
6 Mar 202331min
Blogcast: Transitioning to Selling Subscriptions
This is an Impact Pricing Blog published on January 25, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/transitioning-to-selling-...
3 Mar 20233min
Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case
This one is the 8 of Hearts from the Selling Value card deck. Oh, my gosh! If a buyer ever asked me to help them with a business case, I'm inside quietly jumping up and down rejoicing because they're ...
1 Mar 20232min
Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale. He's had Director of Product Marketing title at s...
27 Feb 202330min
