Blogcast: Why Pricing AI Is So Hard

This is an Impact Pricing Blog published on December 21, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-nespresso-price-increa...

3 Feb 20232min

This one is the 9 of Hearts from the Selling Value card deck. It is true that buyers on an analytical journey are very price sensitive. Buyers on an analytical journey are probably the way you and I s...

1 Feb 20232min

Bryan Belanger is the senior director of Technology Business Research. He's also the senior director at XaaS Pricing, a subsidiary of TBR that helps SaaS companies price on a data-driven approach. In ...

30 Jan 202329min

This one is the 9 of Spades from the Selling Value card deck. Buyers need different information depending on where they are in their own buying process. There's a map in the Selling Value book that ta...

25 Jan 20232min

Ayon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate. ...

23 Jan 202333min

This is an Impact Pricing Blog published on December 14, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-price-negotiation-exam...

20 Jan 20232min

This is the 10 of Diamonds from the Selling Value card deck. You should reveal the price only after the value is communicated. What happens is, when our buyers hear the price, at that moment, they're ...

18 Jan 20232min

Steven Forth is a Partner in Ibbaka, a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. Steven is wha...

16 Jan 202333min