Inside the Playbook: Loren Medina on How to Pitch as an Artist
In this episode of The Manager’s Playbook, publicist Loren Medina unpacks the evolving music industry and what independence really means for artists today. She challenges the myth that signing to a la...
1 Sep 202518min
Inside the Playbook: Loren Medina on The #1 Thing Missing in the Music Industry - Strategy
In this clip of The Manager’s Playbook, publicist Loren Medina talks about what it’s really like to work with record labels from the outside. She explains why so many label teams lack long-term strate...
31 Aug 202519min
Inside the Playbook: Loren Medina on The Brutal Reality of the Music Industry
In this clip of The Manager’s Playbook, publicist Loren Medina shares her journey from leaving Sony to launching Digital Girl in 2009, one of the first social media marketing companies in music. She r...
29 Aug 202516min
Inside the Playbook: Loren Medina on The #1 Mistake Artists Make When Hiring a Publicist
In this clip of The Manager’s Playbook, publicist Loren Medina shares why passion is the foundation of every client relationship she takes on. From choosing artists based on authenticity, to navigatin...
28 Aug 202522min
The Manager’s Playbook 036: Loren Medina - Jessie Reyez, Ca7riel & Paco Amoroso, J Noa, The Business of Music PR, Breaking Artists & The Ugly Truth About the Music Industry
In episode 36 of The Manager’s Playbook, Mauricio Ruiz sits down with publicist and strategist Loren Medina, founder of Guerrera PR. From her start at Sony to building her own agency, Loren shares the...
26 Aug 20252h 22min
Inside the Playbook: Dan Gonzalez on Why Music Catalogs Are the Hottest Investment
Music catalogs have become one of the hottest asset classes in the world.In this clip of The Manager’s Playbook, Dan Gonzalez and I unpack how catalogs are valued, why multiples matter, and what makes...
25 Aug 202514min
Inside the Playbook: Dan Gonzalez on Why Most Artists Don’t Understand Their Contracts
From Canadian grant writing to closing music business deals.In this clip of The Manager’s Playbook, I sit down with Dan Gonzalez who has navigated both worlds, and now helps artists protect their righ...
24 Aug 202516min
Inside the Playbook: Dan Gonzalez on How Most Artists LEAVE Money on the Table
Royalties are the lifeblood of an artist’s career but too often, they go uncollected.In this clip of The Manager’s Playbook, Dan Gonzalez breaks down how business managers protect artists and producer...
22 Aug 202513min
