Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:
“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”
The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.
Our latest bonus episode features Tenacious Ventures Partners and Co-Founders Sarah Nolet and Matthew Pryor analyzing the wide range of reactions that have been sent through over recent weeks. They’ll be discussing responses from:


It was the engagement of our audience that made this episode possible, and we are deeply grateful to these contributors and to everyone else that submitted a response we did not get to include. If you loved this week’s episode or hated it, get in touch. We might ask you to be on next!
For more information and resources, visit our website.

Episoder(203)

How can big companies like Coca-Cola impact the sustainability of our food system?

How can big companies like Coca-Cola impact the sustainability of our food system?

There’s always going to be some skepticism about the motives of ‘Big Food’ companies. But, for reasons such as risk management, consumer pressures, and more, the Coca-Cola Company is becoming more foc...

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What it's REALLY like to work in an agtech startup

What it's REALLY like to work in an agtech startup

If you’re looking at a career in agtech, chances are you’re going to spend time working with startups. But what’s it like to work IN an agtech startup? A fast-paced environment, no red tape, significa...

13 Jan 20211h

Breaking into agtech when you're not from a farm and "don't look the part"

Breaking into agtech when you're not from a farm and "don't look the part"

How do you get a career in agriculture or agtech, when you’re not from a farming background? In this episode, we meet four women who’ve become agtech leaders, despite not having grown up on a farm. At...

16 Des 202034min

Scaling up Soil Carbon Markets - feat. guests from Cargill, Nori and more!

Scaling up Soil Carbon Markets - feat. guests from Cargill, Nori and more!

The race is on globally to scale carbon markets, where farmers can sell the carbon they sequester in their soil to buyers who want to offset emissions. But right now, the space is often confusing for ...

2 Des 202040min

Farming eggs the startup way - Sarah Sivyer on continuous improvement and customer intimacy

Farming eggs the startup way - Sarah Sivyer on continuous improvement and customer intimacy

Sarah Sivyer had multiple roles in the corporate world before she decided to start farming eggs. She grew up on a farm, but was completely new to chickens, and this was the challenge she wanted: to gr...

18 Nov 202042min

Changing human behavior - how Matt Crozier introduced technology to a 200 year old sheep station

Changing human behavior - how Matt Crozier introduced technology to a 200 year old sheep station

Cavan Station might have well-known owners today (the Murdoch family), but the large property in southern New South Wales has long held a place in Australian history, as pioneers of the fine wool indu...

4 Nov 202031min

From defense to disruption, how companies are approaching sustainability in the food system, with Mary Shelman

From defense to disruption, how companies are approaching sustainability in the food system, with Mary Shelman

Mary Shelman is an internationally recognized agribusiness consultant and speaker, and the former Director of Harvard Business School’s Agribusiness program. Mary grew up in Kentucky, watching her fat...

21 Okt 202040min

"Not a cheerleader, not the enemy",  journalist Sarah Mock on making windows in the walls around agriculture

"Not a cheerleader, not the enemy", journalist Sarah Mock on making windows in the walls around agriculture

Sarah Mock isn’t afraid of having tough conversations and shining light on thorny issues in the agriculture industry. A journalist with experience in international development and agtech, Sarah recent...

7 Okt 202048min

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