Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Bonus Ep: Audience Responses to "The Three Fears of Farm Data"

Back in May, we published an experimental bonus episode called “The Three Fears of Farm Data”. The conversation centered around the legitimacy of fears held by farmers about sharing their farm data, and kicked off with a particularly hot take:
“We in agtech have completely f*****d farmers by making them afraid of sharing their data.”
The episode got a huge reaction from around the industry - both positive and critical. It’s clear that the conversation around farm data is one that everyone in agtech, from farmers and startups to analysts and operators in agribusinesses, seem interested in continuing.
Our latest bonus episode features Tenacious Ventures Partners and Co-Founders Sarah Nolet and Matthew Pryor analyzing the wide range of reactions that have been sent through over recent weeks. They’ll be discussing responses from:


It was the engagement of our audience that made this episode possible, and we are deeply grateful to these contributors and to everyone else that submitted a response we did not get to include. If you loved this week’s episode or hated it, get in touch. We might ask you to be on next!
For more information and resources, visit our website.

Episoder(203)

Making Sense of Recent AgTech Acquisitions with Shane Thomas

Making Sense of Recent AgTech Acquisitions with Shane Thomas

Despite a persistent sense of uncertainty in the AgTech market lately, we’re still seeing startups get acquired– even if information about those acquisitions is opaque. Case in point: Syngenta recentl...

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How GLP-1 Drugs are Reshaping the Food and Ag Landscape with Mary Shelman

How GLP-1 Drugs are Reshaping the Food and Ag Landscape with Mary Shelman

Over the last few decades, a lot of products and technologies have promised to disrupt the diets and food buying habits of the world’s consumers. But nothing has made true on that promise quite like t...

14 Mai 202537min

Beyond VC: Redeemable Equity in AgTech with Connie Bowen

Beyond VC: Redeemable Equity in AgTech with Connie Bowen

Big news from Tenacious– WE’RE HIRING! Do you share our mission of unlocking impact at scale in agri-food systems? Check out our open roles here. ...Is agtech a good fit for venture capital, and vice ...

30 Apr 202534min

Merging AgTech Startups to Multiply Value and Impact with Ron Hannam

Merging AgTech Startups to Multiply Value and Impact with Ron Hannam

Between COVID-19, Avian Influenza, and African Swine Fever, ordinary consumers are more aware than ever of the risks of infectious diseases on animal and human health, and to society at large. Ag tech...

16 Apr 202533min

Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah

Paying for Ag R&D When Consumers Won’t with Brooke Sauer of Boolah

For commercial farming operations, determining whether or not new tools, technology, and practices work can be a big undertaking. From install and setup costs to helping the team involved climb the le...

2 Apr 202536min

A Business Model for Novel Ingredients with Jake Berber At Prefer

A Business Model for Novel Ingredients with Jake Berber At Prefer

For years the food tech space has been rife with companies eager to replace familiar standbys– from protein to sweeteners to colorings– with cheaper, more healthful, or more climate friendly alternati...

19 Mar 202535min

Solving for Adoption and Channel in AgTech… So what? with Shane Thomas

Solving for Adoption and Channel in AgTech… So what? with Shane Thomas

There are a few topics in agtech (and in the tech startup world more broadly) that are truly perennial– problems that must be solved again and again in new and innovative ways as markets, customers, a...

5 Mar 202536min

From Demo Farms to Adoption with Wine Australia

From Demo Farms to Adoption with Wine Australia

When your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with var...

19 Feb 202538min

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