Adtech Unfiltered8 Aug 2025

Where Music, Culture and Advertising Meet (with Rob Christensen)

What media type offers advertisers access to emotionally-charged audiences and rivals the viewership of tentpole events like the Olympics? In this episode, Rob Christensen, Global EVP at Vevo, joins host Noor Naseer to explore the often-overlooked power of music videos in today's advertising ecosystem. Rob unpacks how music intersects with culture, the influence of artist fandoms, and the growing role of nostalgia and platform-specific behaviors in shaping CTV strategies and ad formats. This episode offers a fresh perspective on how music videos are reshaping video advertising and driving deeper audience engagement.

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Episoder(68)

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

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Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in...

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This shift in the advertising industry's focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro's ...

30 Apr 201925min