The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(972)

Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)

Use This Formula to Scale Meta Ads (and Find a Unicorn Ad)

In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀 👉🏻 Here’s what you’ll learn: ✅ How to build a robust creative testing process ✅ How to craft the perfect hook ✅ How to leverage key metrics to optimize performance We’ll also share strategies for analyzing competitor insights, collaborating with UGC creators, and structuring ad sets to identify winning ads and scale them effectively. Watch now to discover the step-by-step approach to creating high-converting ads and taking your campaigns to the next level! 🚀 Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

4 Des 20249min

This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)

This Recipe App's Onboarding Makes $200K a Month (and Converts at 20%)

In this Podcast we'll uncover for you the exact onboarding flow that's achieving an impressive 22% trial activation rate and generating over $200,000 a month! Learn these proven techniques to increase your trial activations. Watch now to see the breakdown and learn how to drive real revenue with a powerful onboarding strategy! Link to live stream with Ivy: https://www.youtube.com/live/H3NbHEucY8k?si=4993onfWMwDRzSjJ Link to the mentioned video: https://youtu.be/1c-NnSSd6Aw Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Want to drive organic traffic and expand your user base? ASOMobile gives you the best ASO tools to build a solid semantic core, optimize every detail of your app page, and attract more users. See what’s possible at asomobile.net ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

27 Nov 20249min

App Store Optimization AMA for 2025

App Store Optimization AMA for 2025

App Masters is back to answer all your app store optimization questions going into the holiday season, Q5, and the new year. Topics Covered: - How to maximize your holiday promos using screenshots, CPPS, and in-app events - Are holiday-specific keywords worth going after? - The best way to maximize Q5 Use code APPMASTERS40 to get 40% off any plan with ASOMobile! 😎 https://asomobile.net/en Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

23 Nov 20241h 15min

How to Get Your First Subscribers: Advice for Indie Developers

How to Get Your First Subscribers: Advice for Indie Developers

Struggling to get your first app subscribers? In this episode, you will discover expert advice to help indie developers grow their apps from zero. Learn about actionable steps to attract subscribers, optimize your onboarding, and avoid common paywall mistakes. Start building a loyal user base today! Link to Adapty blog post: https://adapty.io/blog/how-to-get-your-first-subscribers/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: ⁠https://appmastersacademy.com/ ********************************************* SPONSORS Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket. Check them out at Paddle.com ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

20 Nov 202417min

Gamification Secrets That Led to 20M Users

Gamification Secrets That Led to 20M Users

We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged. 👉 You’ll learn: -What metrics to prioritize during the first year of growth and how to measure success -Merging tech-driven gamification and cognitive science to influence user behavior -How apps can simultaneously prioritize profit, people, and the planet 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! Learn More: https://www.wewardapp.com/ https://www.linkedin.com/in/yvesbenchimol You can also watch the video: https://youtube.com/live/pZpXGlj0Hhs Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

16 Nov 202459min

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

In this podcast, we give you a quick rundown on how to create free lifetime offers for AppAdvice and Indie App Santa, plus tips on leveraging the impact of these campaigns. Get real data on the benefits of these campaigns and the best strategies to maximize their effectiveness. Watch now to learn the exact approach and to take your app to the next level! AppAdvice: https://appadvice.com/apps-gone-free Indie App Santa: https://linktr.ee/indieappsanta Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

13 Nov 20249min

How SocialAI Became a Viral Phenomenon

How SocialAI Became a Viral Phenomenon

In this interview, we explore the concept of Social AI, how it can be leveraged to build a successful app business, and what the future holds for this innovative technology. We’re joined by Michael Sayman, founder of Friendly Apps and creator of SocialAI, a groundbreaking AI-driven social network. Michael launched his first iPhone app at just 13 and has since made significant contributions to product innovation at organizations like Meta and Google. Today, as a leader in generative AI at Meta, he is shaping the future of digital connections across platforms like Instagram, WhatsApp, and Facebook. You’ll gain expert insights into Social AI and how to implement it in your app to enhance user engagement, increase retention, and drive monetization. 👉 You’ll learn: -Leveraging Social AI to boost user engagement and retention -The future of app marketing with generative AI -Implementing AI-driven features for meaningful user connections 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! Learn More: https://socialai.co https://www.linkedin.com/in/sayman/ Study This Tweet to Go Viral: https://x.com/michaelsayman/status/1835841675584811239 You can also watch the video: https://youtube.com/live/a1gWC2MEKFg Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

9 Nov 20241h 12min

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠https://appadvice.com/apps-gone-free⁠ Indie App Santa: ⁠https://x.com/indieappsanta 👉 Stay tuned for Part 2! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

6 Nov 202410min

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