The App Growth Strategy Behind LightX’s 50M+ Installs

The App Growth Strategy Behind LightX’s 50M+ Installs

In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.

Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.

An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.

He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.

You will discover:

✅ How LightX went from a paid app to top-grossing AI subscription

✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more

✅ The secret to getting featured on Google Play

✅ Building user-first products with a strong USP

✅ Managing & scaling a 60+ member team

Learn More:

Explore LightX:

Web Product: https://www.lightxeditor.com/

iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705

Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN

Connect with Sharad:

https://www.linkedin.com/in/sharad-shankar-796b773/

https://andor.in/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(975)

The Simplest Apple Search Ads Advanced Campaign to Manage and Scale

The Simplest Apple Search Ads Advanced Campaign to Manage and Scale

Want to get a scalable Apple Search Ads campaign up and running without having to manage multiple campaigns? Are you finding that your primary keyword target does NOT have much search traffic? In this video, you will discover how to set-up and manage a simple Apple Search Ads campaign and discover new keywords that you might never have considered. You can watch this video: https://www.youtube.com/watch?v=NAFrpHQtv7c Check out our sponsor, SearchAds.com: https://searchads.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

9 Feb 202212min

The Best Influencer Marketing Channel for 2022

The Best Influencer Marketing Channel for 2022

In part 2 of our live stream with Nadia Bubennikova of BuzzGuru, you will discover why YouTube (spoiler alert) is the best influencer marketing channel for 2022 and the best practices to make sure you get the best ROI. Also, you'll discover what apps are NOT a good fit for influencer marketing and how adding more buying options actually increases conversions. Nadia Bubennikova is the Head of BuzzGuru influencer marketing agency. App Audits: https://play.google.com/store/apps/details?id=com.farmshooter.freefarmbubbleshooter https://apps.apple.com/my/app/daily-hellos-chats-convos/id1555976970 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

8 Feb 202238min

Influencer Marketing Tips and Tricks

Influencer Marketing Tips and Tricks

Discover how to find the perfect influencers for your campaigns and analyze an influencer's stats including engagement rate, channel quality, best dates, time of publication, and more! Today's guest is Nadia Bubennikova who is the Head of BuzzGuru influencer marketing agency. With over five years of experience in the field Nadia helps app developers from Europe, Latin America, CIS, SEA, Arab and Tier-1 countries to reach their target audience and bring the highest ROI from their influencer marketing campaigns. Apart from the influencer agency, in 2021 BuzzGuru developed the marketing intelligence & analytics platform, that provides marketers with valuable insights & analytics on influencers’ performance and competitors’ campaigns on YouTube, Instagram, TikTok and Twitch. BuzzGuru: https://buzzguru.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

7 Feb 202235min

Do This When You Have Single Digit Downloads

Do This When You Have Single Digit Downloads

In part 2 of our live stream with Kai Feng, you will discover how to find new app ideas, how to rebrand your app, and what to do when you only have 5-10 downloads a day, should you focus on product or marketing? App Audits: https://apps.apple.com/us/app/id1516272668 https://apps.apple.com/us/app/barpedia/id1551689953 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

1 Feb 202235min

How Kai Built a 7-Figure App Business

How Kai Built a 7-Figure App Business

Discover the exact strategies, survey questions, and tools that today’s guest used to increase his app downloads and subscriptions. Kai Feng is the founder of SkyBox, a productivity SaaS company that self-funded and is completely profitable. He also is the founder of 1Flow - a fast & easy way to understand your app users, so you can reduce churn, grow faster, and build the right features. Connect with Kai:https://www.linkedin.com/in/kaijiabofeng/ 1Flow:https://1flow.app/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

31 Jan 202241min

Stop Undervaluing Your App & Increase Your Price

Stop Undervaluing Your App & Increase Your Price

In this episode, you will be pushed to increased your app's price. Mike and Steve discuss why you need to stop undervaluing your app (and yourself) and why a higher price point actually increased conversions for Mike's app. Apps Audited: https://apps.apple.com/us/app/video-compressor-shrink-vids/id1560984586 https://apps.apple.com/us/app/spontaneous-random-quotes/id1538265374 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

25 Jan 202232min

These Social Media Hacks Will Blow Your Mind

These Social Media Hacks Will Blow Your Mind

Today's guest has over 90K followers on his app's Instagram account. You will discover how to use social media to increase your app marketing efforts. Also, what's working with Facebook ad post-IDFA, and why you should always test your pricing strategies. Michael Durst is the Founder & CEO of OOMPH, an app that provides fun, effective at-home workouts. Listen to Mike's Previous Podcast Episode: https://appmasters.com/facebook-retargeting-campaign-michael-durst/ Connect with Mike: https://www.linkedin.com/in/michael-durst-5069551a5/ Download OOMPH: https://apps.apple.com/app/id1476284055?mt=8 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

24 Jan 202242min

Key Factors for Keyword Rankings (App Store Optimization in 2022)

Key Factors for Keyword Rankings (App Store Optimization in 2022)

You will discover all the factors that help you with your app store optimization and keyword rankings. Do you need paid marketing to get your ASO going? How does your subscription conversion rate impact ASO? Should you use keyword installs or motivated traffic? Watch to find out. Learn more about ASOMobile: https://bit.ly/3qkO5jF Check out our complete ASO tutorial: https://www.youtube.com/playlist?list=PLNtGHeg6BDqEh-fBBvnc66ZkMp3ftuqWC Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

19 Jan 202210min

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