726: How to Find & Scale New Growth Channels with Shoji Ueki
Today's guest is Shoji Ueki, Sr. Director, Growth Marketing at SeatGeek. You will discover the process that he uses to find new and emerging user acquisition channels and when it works how to actually scale it. Shoji Ueki is the Sr. Director, Growth Marketing at SeatGeek.
9 Apr 201931min
How to Increase Mobile App Retention Rate Through Customer Support
Want to know a simple way to increase your mobile app retention rate? Well, today's guest shares why focusing on customer support has allowed her to successfully retain her customers. You will discover a tool she uses to manage the many requests her company receives. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EGus8l6b93o
5 Apr 20194min
How to Optimize Your Download to Subscriber Conversion Funnel
Coming up, you will discover the key elements that will help you optimize your download and subscriber funnel. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/KxCqiMuVmUA
3 Apr 20194min
725: Programmatic Targeting with Eric Seufert
Today's guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there's a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model. Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.
2 Apr 201934min
How to Change From In-App Purchases to Subscriptions
Want to know how to go from a one-time in-app purchase model to a subscription based app? In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how: - How she knew that a one-time in app purchase wasn't a sustainable business model? - Whether a monthly and annual subscription was more popular? - Other strategies that she implemented to get conversion rates from 1% to 6%? Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=t4O8rEg-0tk
29 Mar 20196min
The Video Ad Creative That Will Increase Your ROI
In this video, you will discover how short form videos (4-6 seconds) with one targeted message can lead to a tremendous increase in performance. Shamanth Rao is the CEO of RocketShipHQ, a boutique growth marketing firm. He is an experienced mobile growth leader with experience of 3x exits and has managed 7 figure monthly budgets to help companies grow in a capital efficient manner. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=Q0L9X5TM7yg
27 Mar 20192min
724: Using App Store Reviews to Increase Retention
Today's guest is the CMO at AppFollow and she shares how to utilize your app store reviews to increase retention and customer loyalty. You will discover how app ratings affect rankings, why user reviews even matter and lastly, if you are a SaaS product, how to attract the top companies to use your product. Olga Padulosi is the CMO at AppFollow.
26 Mar 201931min
How to Monetize Mobile Apps & Games on Google Play and Apple App Store
Want to know what are the best ways to make money from mobile apps and games on Google Play and the Apple App Store? In this video we're going to look at the stats from two of the biggest mobile apps out there - Clash of Clans and Calm and see how they're making millions of dollars a month. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=brMDfh3ubpc
22 Mar 20196min
