Mastering Key Business Metrics to Boost Revenue
Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken re...
3 Jul 20247min
Google Ads Problem: Low Sales Volume of Luxury Products
In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action ...
1 Jul 202411min
How to Solve the Number One Marketing Issue
Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolve...
29 Jun 202410min
Key Metrics to Measure for Email Marketing Success
Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more. Our Specialists Manage...
27 Jun 202422min
Search Term Clean-Up Avoid This Mistake!
Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.Listen to this episode as she shows ho...
25 Jun 20248min
Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up
Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead v...
23 Jun 202411min
Measuring Ad Success Key Business Metrics Beyond CPA and ROAS
John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scal...
21 Jun 20246min
Is Increasing Your Average Order Value (AOV) the Solution?
Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its compl...
21 Jun 202414min
