Google Ads Guide on How to Switch From Performance Max to Standard Shopping
In this quick Google Ads guide, John Moran reveals how he transitions from Performance Max to Standard Shopping campaigns. He shares how he starts his Standard Shopping campaigns—categories, ad budget...
31 Jan 20257min
Maximizing ROAS: How to Navigate Google’s CPC Strategy
This discussion explores how Google Ads adjusts bids based on past performance, sometimes inflating CPC when campaigns perform well. Advertisers can manipulate bidding strategies to control costs and ...
28 Jan 202511min
When to Avoid Running Performance Max Campaigns
This episode exposes the pitfalls of relying on Performance Max (PMAX) campaigns and misleading in-app ROAS metrics. Instead of letting Google’s AI dictate success, marketers must focus on real busine...
24 Jan 202510min
Google Ads Lead Generation Campaign Strategy to Increase Conversions
Struggling with low conversions in your Google Ads lead generation campaigns? Our Google Ads Aficionados are here to share a powerful strategy to help improve lead gen campaign performance. They share...
21 Jan 20257min
Google Ads Conversion Tracking Problems & How to Deal With Them - Part 2
Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conve...
17 Jan 202511min
Google Ads Conversion Tracking Problems & How to Deal With Them - Part 1
Dive into the challenges of tracking Google Ads conversions and how to deal with them in this episode of Curry, Cheese, and Vegemite. Our Google Ads Aficionados talk about the common issues with conve...
14 Jan 202511min
Tool to Watch out for: Vizly | The Google Ads Aficionados
In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados talk about the incredible tool developed by a former NASA engineer that can help you streamline campaign insights. The tool c...
10 Jan 202515min
DOJ vs. The Google Search Monopoly | The Google Ads Aficionados
As the U.S. Department of Justice takes action against Google's search monopoly, The Google Ads Aficionados explore how this could shake how Google operates, its implications on advertisers and the fu...
7 Jan 20258min
