The Agile Daily Standup - AgileDad6 Feb 2025

Four Levels of Product Growth

The first level is sales. You hire salespeople who sell the product to customers by sending emails, visiting, calling, etc. While sales activity is critical in business, scaling is limited because you need more salespeople to sell more.

The second level is marketing. Marketing activity is physical and digital, such as distributing flyers, launching TV commercials, advertising on social media platforms, and digital advertisement. It increases name recognition and gains potential customers.

The third level is product development. A great product increases customer satisfaction, attracts more loyal customers, and generates word of mouth. This approach is longer-term than the previous ones, but it reaps more significant rewards in the long term. Peter Thiel, the co-founder of Paypal and a billion investor, says product is more important than marketing and sales in his book “Zero to One.”

The fourth level is human development, a long-term strategy for big rewards. Software products are created by humans, so developing employees is crucial. John C. Maxwell, the author of The 21 Irrefutable Laws of Leadership, says, “If you grow a leader, you can grow the organization. If you don’t, you can’t. A company cannot grow throughout until its leaders grow within.”

How to connect with AgileDad:

- [website] https://www.agiledad.com/

- [instagram] https://www.instagram.com/agile_coach/

- [facebook] https://www.facebook.com/RealAgileDad/

- [Linkedin] https://www.linkedin.com/in/leehenson/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1641)

Be Here Now - Mike Cohn

Be Here Now - Mike CohnOne of my favorite books is one I’ve never completely read. It’s called Be Here Now. A friend’s older brother was reading it when I was 10. He let me page through his copy.The b...

4 Sep 9min

Be Here Now - Mike Cohn

4 Sep 9min

The Importance of Recognition

The Importance of Recognition Today we celebrate being recognized as a TOP 3 Agile Coaching podcast on the internet! How important is recognition? VERY IMPORTANT!! How to connect with AgileDad:- [webs...

4 Sep 5min

Agile Is Not Dead. AI Didn’t Kill It. And Waterfall Is Not Back

Agile Is Not Dead. AI Didn’t Kill It. And Waterfall Is Not BackA recent article claimed that Agile is dead, AI killed it, and Waterfall is back.It is a strong headline. It is also the kind of headline...

10 Aug 9min

How to Do Hard Things When You Have Zero Motivation

How to Do Hard Things When You Have Zero MotivationOne of the biggest mistakes you can make if you want to be consistent is trying to “trick” your brain.We’ve all seen the advice:“Just do it for two m...

7 Aug 5min

Agile Practitioners and Future Jobs

Agile Practitioners and Future JobsThere are insights that only come to me after a good conversation. My earlier self would have said “too late, a missed opportunity, again less than perfect”. Right n...

6 Aug 6min

Why Every Software Project Needs Project Management

Why Every Software Project Needs Project ManagementWhen people think about software development, they often imagine developers writing code. However, building successful software involves much more th...

5 Aug 3min

Isn’t That My Manager’s Job?

Isn’t That My Manager’s Job?When I work with product leaders on product strategy, one of the most common responses I hear is, “Isn’t that my manager’s job?” Sometimes it comes as a complaint. Sometime...

4 Aug 6min