One Why Beats a Thousand Whats - Agile Sales & Marketing

One Why Beats a Thousand Whats - Agile Sales & Marketing

One Why Beats a Thousand Whats - Agile Sales & Marketing

Market research is like archeology. It helps understand the past but tells us little about the future.

It gives us many ‘whats’ but few ‘whys’.

Of course, market research isn’t useless. But it can only go so far.

Consumer research includes surveys, focus groups, in-depth interviews, ethnographic studies, joint shopping trips, and other methods.

The results are usually used only by marketers, and that’s a mistake.

Oftentimes they use them rather mechanically — for pricing decisions or advertising campaigns.

How to connect with AgileDad:

- [website] https://www.agiledad.com/

- [instagram] https://www.instagram.com/agile_coach/

- [facebook] https://www.facebook.com/RealAgileDad/

- [Linkedin] https://www.linkedin.com/in/leehenson/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1640)

Be Here Now - Mike Cohn

Be Here Now - Mike Cohn

Be Here Now - Mike CohnOne of my favorite books is one I’ve never completely read. It’s called Be Here Now. A friend’s older brother was reading it when I was 10. He let me page through his copy.The b...

11 Aug 9min

Be Here Now - Mike Cohn

Be Here Now - Mike Cohn

Be Here Now - Mike CohnOne of my favorite books is one I’ve never completely read. It’s called Be Here Now. A friend’s older brother was reading it when I was 10. He let me page through his copy.The b...

11 Aug 9min

Agile Is Not Dead. AI Didn’t Kill It. And Waterfall Is Not Back

Agile Is Not Dead. AI Didn’t Kill It. And Waterfall Is Not Back

Agile Is Not Dead. AI Didn’t Kill It. And Waterfall Is Not BackA recent article claimed that Agile is dead, AI killed it, and Waterfall is back.It is a strong headline. It is also the kind of headline...

10 Aug 9min

How to Do Hard Things When You Have Zero Motivation

How to Do Hard Things When You Have Zero Motivation

How to Do Hard Things When You Have Zero MotivationOne of the biggest mistakes you can make if you want to be consistent is trying to “trick” your brain.We’ve all seen the advice:“Just do it for two m...

7 Aug 5min

Agile Practitioners and Future Jobs

Agile Practitioners and Future Jobs

Agile Practitioners and Future JobsThere are insights that only come to me after a good conversation. My earlier self would have said “too late, a missed opportunity, again less than perfect”. Right n...

6 Aug 6min

Why Every Software Project Needs Project Management

Why Every Software Project Needs Project Management

Why Every Software Project Needs Project ManagementWhen people think about software development, they often imagine developers writing code. However, building successful software involves much more th...

5 Aug 3min

Isn’t That My Manager’s Job?

Isn’t That My Manager’s Job?

Isn’t That My Manager’s Job?When I work with product leaders on product strategy, one of the most common responses I hear is, “Isn’t that my manager’s job?” Sometimes it comes as a complaint. Sometime...

4 Aug 6min

Leadership as a Supporting Role

Leadership as a Supporting Role

Leadership as a Supporting RoleDo you find yourself huffing and puffing as a tech leader? Not sure how to keep all of those plates spinning? You, my friend, need to let go of your main character syndr...

3 Aug 3min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
rss-pa-konto
lederpodden
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
rss-orjasater
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
okonomiamatorene
finansredaksjonen