A Better HR Business11 Aug 2025

Episode 290 - How To Create and Use Press Releases To Grow Your Business - with Mickie Kennedy

Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect.

Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time.

Before your next press release, ask: what’s truly new or inspiring about your business? That’s the hook that gets noticed. When your story matters, your PR will too.

eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure.

Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about:

✅ Key differences in press releases for large vs. small businesses in HR. ✅ Why storytelling resonates with journalists and audiences. ✅ Ways HR and consulting firms can make dry topics newsworthy. ✅ How small businesses can use their size as a PR strength. ✅ Using case studies and results to boost media pickup. ✅ Tips for format, submission, images, and AI tools. ✅ How press releases affect PR visibility and SEO. ✅ Typical success rates and keeping expectations realistic. ✅ Planning an annual press release strategy and key milestones. ✅ And much more.

Website: www.ereleases.com

LinkedIn: www.linkedin.com/in/publicity

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

HR BUSINESS GROWTH RESOURCES

Get the new book - Grow A Successful HR Business Your Way
Consulting Services For HR Software And Consulting Firms: Consulting Services.

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(316)

Episode 316: Growing An AI-Powered Labor Market Datasets Platform - with Cary Sparrow, CEO of WageScape

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Cary Sparrow, Founder and CEO of WageScape, a labor market intelligence company transforming how organizatio...

12 Aug 13min

Episode 315: Growing An Executive Coaching Business After A Long Career At Google - with Caroline Dowling of Zeal Compass

In this episode of the HR business marketing podcast, A Better HR Business, Ben speaks with Caroline Dowling, Executive Coach and founder of Zeal Compass. Caroline Dowling is helping senior leaders ...

23 Jul 32min

Episode 314: Growing An Employee Movement & Engagement Platform - with John Barron from GoChallenge

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, John Barron, Co-Founder & CEO of GoChallenge, explore how a gamified movement platform is helping teams b...

16 Jul 19min

Episode 313: Growing A Geofencing & AI Recruitment Technology Company (For Easier Hiring) – crooton

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guests, Stephen Anderson (CEO) and Marc Harrison (Account Director) discuss how crooton is transforming recruitm...

23 Jun 23min

Episode 312: Growing A Support Platform For Independent Contractors - with Mike Minett, Founder of PORTABL

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing serv...

19 Jun 23min

Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers...

4 Jun 22min

Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS). With over 18 years in corporate HR leadership across the US and Ger...

12 Mai 36min

Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with vis...

30 Apr 17min