BMT 018 | Generative AI: A new frontier in marketing innovation (Part 3)
This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers...
26 Apr 202327min
BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2)
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology. Scott and J...
19 Apr 202327min
BMT 016 | Generative AI: A new frontier in marketing innovation (Part 1)
Generative AI is everywhere right now, and everyone is talking about it. But how does it really impact marketing? This week, we’re kicking off another deep dive series of three episodes to explore e...
12 Apr 202320min
BMT 015 | The End of Third Party Cookies (Part 3)
Welcome to episode three, the last of our series on the end of third-party cookies. In our last episode, we looked at how marketers were reacting to cookie deprecation, what the replacements are, and ...
6 Apr 202324min
BMT 014 | The End of Third Party Cookies (Part 2)
Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the mos...
29 Mar 202320min
BMT 013 | The End of Third Party Cookies (Part 1)
Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech w...
21 Mar 202328min
BMT 011 | Embracing Martech Complexity
Is having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity ...
2 Des 202226min
