The SIMPLEST Way to Get Good at Creatives, Copy, in Paid Social (Beginner Friendly) - BENEFITS vs FEATURES | Performance Marketing Podcast | Paid Social | DTC | E-Commerce
When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone sayi...
22 Mai 202320min
How ChatGPT Helps (and Hurts!) Performance Marketers | Performance Marketing Podcast | E-Commerce | Lead Generation | DTC | Agency
ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse. The Performance Marketing Podcast is made to give actionable marke...
20 Jan 202333min
Marketing Expensive Products (Easy Strategy to Use Now) | Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying
Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche. The Performance Marketing Podcast is made to...
29 Sep 202232min
Pricing Psychology, AOV, How to RAISE Prices & Get MORE Conversions | Performance Marketing Podcast | Paid Social, Paid Search, E-Commerce, DTC Digital Marketing
This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items. Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay l...
13 Sep 202231min
Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying
Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply t...
28 Jul 202236min
Marketing Psychology for the Parenting Niche | Paid Social, DTC, E-Commerce, Performance Marketing
Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting ...
8 Jul 202232min
Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social
There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to ...
6 Jul 202255min
Add Trust & Authority to Paid Social Ads (Without Influencers/PR Logos/Reviews)
Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zer...
26 Jun 202225min
