Money Isn’t Real—Here’s Why That Matters

Before you embark on a wild adventure, you obviously need to do some planning. But don’t go overboard. Give yourself a deadline, and get to work. • Shelby Stanger is the host of REI’s “Wild Ideas Wort...

28 Jun 20239min

If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done. • Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will...

27 Jun 202314min

Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listening in the great outdoors — maybe while hiking on a ...

26 Jun 202316min

Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what th...

23 Jun 202316min

"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of unde...

22 Jun 202310min

Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.

21 Jun 202315min

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief s...

20 Jun 202314min

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For...

19 Jun 202315min