Defining the Future of Ag Advocacy, with Emma Germano, Victorian Farmers Federation

Defining the Future of Ag Advocacy, with Emma Germano, Victorian Farmers Federation

Agriculture is exposed to a complex tangle of laws, trade agreements, and competing visions of the future. For farmers, adjustments by legislators at any level of government can have an impact. So while policy is often an afterthought for operators in tech, the pressure for farmers to be engaged and represented in the formulation of new policy is real.
It’s for this reason that ag has always invested deeply in advocacy groups. Our guest this week is Emma Germano, President of The Victorian Farmers Federation (VFF) and Managing Director of her family’s fruit and vegetable business, I Love Farms.
Almost two years into her tenure as President of an advocacy group that positions itself as “the voice of Victorian farmers and rural communities,” Emma joins us to speak about:

  • What interests and skills led her to advocacy and working with the VFF
  • The role of ag advocacy groups and the ROI they deliver for growers
  • Why advocacy groups are under pressure to engage a new generation of members in regional communities
  • What Emma sees as the central issues for Australian agricultural advocacy

For more information and resources, visit our website.

Episoder(206)

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A Business Model for Novel Ingredients with Jake Berber At Prefer

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Solving for Adoption and Channel in AgTech… So what? with Shane Thomas

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From Demo Farms to Adoption with Wine Australia

When your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with var...

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2025 in AgTech… So what? with Shane Thomas

As the new year gets underway, we’ve been thinking about the likely ups and downs ahead for the agtech world. We’ve been searching for insights in the recent announcement that FMC’s corporate venture ...

22 Jan 202533min

How Business Model Innovation Changed AgTech in 2024

How Business Model Innovation Changed AgTech in 2024

There’s nothing like the end of another year to have us reflecting on the recent successes in the world of agtech, and the many challenges still left to overcome. One thing that has continued to stand...

11 Des 202434min

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Shortening the Long Game in Livestock Breeding with Gerard Davis from Nbryo

The history of agriculture is a history of selective breeding. Whether it’s plants or animals, humans have been choosing desirable traits and making sure those traits make it to the next generation fo...

27 Nov 202438min

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Despite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole rep...

13 Nov 202437min

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