#47 Converting Expired and FSBO Leads: Phone Skills Tips by Bryan Casella

🔥 In this episode, we sit down and have a candid interview with Bryan Casella, a real estate coach and trainer. Bryan shares with us some valuable communication tips for better phone conversations with expired listings and for sale by owners (FSBOs) 📳 Bryan emphasizes the importance of sounding natural and human on the phone, rather than sounding like a salesperson. He suggests using a tone and language that you would use with a friend or family member. Bryan also highlights the importance of meeting the homeowner where they are emotionally and adapting your tone and energy to match theirs. He provides examples of how to handle objections and objections from FSBOs, focusing on the homeowner's motivations and pain points. Bryan also discusses his coaching programs, including the AGI program for new agents, the Distinguished Agent program for agents looking to level up, and the Limitless program for high achievers. He encourages agents to stick to the basics and build a solid foundation in their business, focusing on traditional methods like cold calling and door knocking. Bryan emphasizes the importance of profitability and warns against chasing fads and trends in the industry. 💬 Topics: - Tips for better phone conversations with expired and for sale by owner leads - The importance of tone and delivery in phone conversations - The need to humanize conversations and meet the emotional state of the person on the other end - Roleplay examples of phone conversations with expired and for sale by owner leads - The importance of focusing on the seller's motivations and pain points - The need for follow-up and long-term relationship building with leads - Overview of Bryan Casella's coaching programs and resources - The importance of sticking to the basics and traditional methods in real estate business - The need for profitability and a solid foundation in building a successful real estate business. 🔗 Connect with Bryan Casella: https://bryancasellacoaching.com/ Check out his Youtube Channel for all kinds of prospecting tips → @BryanCasella Instagram @bryancasella