Ep. 311: Mike Jones - Achieving Growth and Loyalty Through Clear Brand Differentiation
Count Me In®18 Aug 2025

Ep. 311: Mike Jones - Achieving Growth and Loyalty Through Clear Brand Differentiation

On this episode of Count Me In, host Adam Larson sits down with Mike Jones, CEO and Managing Partner at Resound, for an eye-opening conversation about branding in the accounting industry. Mike shares his journey from helping his first accounting firm client rebrand to building the Remarkabrand index that tracks how firms stand out—or don’t. The two get into why brand differentiation matters way beyond just picking a nice logo or color scheme, and Mike breaks down the real business impacts, from pricing flexibility to client loyalty and successful mergers and acquisitions. With insights on branding pitfalls (hint: acronyms and too much blue) and the impact of private equity on firm identities, Mike offers practical advice that’s both actionable and inspiring. Whether you’re in a solo practice or part of a big firm, you’ll pick up fresh ideas on telling your firm’s story, attracting new talent, and setting yourself apart in a crowded market. Buckle up for a unique take on accounting marketing you probably haven’t heard before!

Episoder(390)

Ep. 348 - The Power of IMA Shared Interest Groups: Leadership, Collaboration, and Practical Insights

Ep. 348 - The Power of IMA Shared Interest Groups: Leadership, Collaboration, and Practical Insights

What exactly makes a community thrive, especially one built for professionals around the globe who are passionate about the same topics? In this lively and insightful episode, Amanda Bernard, Tala Kha...

27 Apr 29min

Ep. 347: Jon Morris - Leveraging AI and Technology for Modern Financial Success

Ep. 347: Jon Morris - Leveraging AI and Technology for Modern Financial Success

Join Adam Larson as he sits down with entrepreneur and founder Jon Morris, the mind behind Rise Interactive and Fiscal Advocate. Jon shares the story of how he scaled a digital marketing agency from i...

20 Apr 32min

Ep. 346: Sharrin Fuller - Letting Go and Leveling Up for Smart Firm Growth

Ep. 346: Sharrin Fuller - Letting Go and Leveling Up for Smart Firm Growth

Get ready for an eye-opening conversation with Sharrin Fuller, a serial entrepreneur, founder and strategic advisor at Glass Wallet Ventures, and a true expert on scaling accounting firms the smart wa...

13 Apr 40min

Ep. 345: Helen Hastings - Empowering Finance Teams with Automation and Continuous Close Technology

Ep. 345: Helen Hastings - Empowering Finance Teams with Automation and Continuous Close Technology

Ready for a fresh take on accounting and finance? In this episode of Count Me In, Adam Larson sits down with Helen Hastings—Stanford-trained software engineer turned founder of Quanta—for a conversati...

6 Apr 31min

Ep. 344 - Timothy Wingate - Leadership and Resilience: Using Family Values to Build a Strong Business

Ep. 344 - Timothy Wingate - Leadership and Resilience: Using Family Values to Build a Strong Business

Welcome back Timothy Wingate! In this episode of Count Me In, Adam Larson welcomes Timothy for a refreshingly honest conversation that goes far beyond accounting. Timothy shares the story of his entre...

30 Mar 35min

Ep. 343: Sharoon Thomas - Improving Financial Accuracy with Operational and Tech Alignment

Ep. 343: Sharoon Thomas - Improving Financial Accuracy with Operational and Tech Alignment

On this episode of Count Me In, Adam Larson sits down with Sharoon Thomas, founder of Fulfil, for a lively conversation about the unique accounting challenges facing direct-to-consumer (D2C) brands. S...

23 Mar 28min

Ep. 342: Simone Ahuja - How to Innovate and Thrive by Doing More with Less

Ep. 342: Simone Ahuja - How to Innovate and Thrive by Doing More with Less

In this engaging episode, Adam Larson chats with Dr. Simone Ahuja about her remarkable career journey from dentist to documentary filmmaker, author, and creative problem-solving champion. Simone offer...

16 Mar 30min

Ep. 341: John Glasgow - Why the World Needs a Modern ERP and What Makes It Different

Ep. 341: John Glasgow - Why the World Needs a Modern ERP and What Makes It Different

On this episode of Count Me In, Adam Larson sits down with John Glasgow, founder and CEO of Campfire, for a candid conversation about building a company and transforming finance teams with AI-driven E...

9 Mar 32min

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