The Journey of a Beauty Influencer | Alyssa Skinner X Beauty School Bobbi - Ep. #130 - 8.18.25

Beauty School Bobbi interviews Alyssa Skinner, a cosmetologist and influencer known as @gorgeousbyalyssa. They discuss Alyssa's journey in the beauty industry, her transition from California to Knoxville, and her unique approach to building a social media presence while running a home salon. Alyssa shares her experiences in cosmetology school, the challenges of being an influencer, and her goals for the future, emphasizing the importance of authenticity and client relationships in her work.

Takeaways

• Alyssa started her social media to build her clientele in a new city.
• She faced challenges when her Instagram account was deleted but used it as an opportunity to grow.
• Creating a home salon allowed Alyssa to express her style and connect with clients personally.
• Alyssa offers a range of services, including hair and aesthetics, to provide a one-stop shop for clients.
• Her experience in the med spa industry has enriched her current offerings.
• Cosmetology school can be challenging, but perseverance leads to success.
• Building a social media presence is crucial for modern cosmetologists.
• Alyssa emphasizes the importance of offering services that one enjoys.
• Navigating negativity on social media requires a positive mindset.
• Alyssa's future goals include focusing on her existing clients and enjoying her current success.

Chapters

00:00 Introduction to Alyssa Skinner

02:00 Building a Social Media Presence

06:00 Creating a Home Salon

10:01 Transitioning from California to Knoxville

14:10 Cosmetology School Experience

20:06 Balancing Multiple Services

23:58 Navigating Influencer Challenges

27:52 Future Goals and Aspirations

www.beautyschoolbobbi.com

www.beautyandstylenetwork.com

Follow:

Beauty School Bobbi: @beautyschoolbobbi

Beauty and Style Network: @beautystylenet

Alyssa Skinner: @gorgeousbyalyssa